Generali Thailand Transforms the GEN 365 App Enhancing Customer Experience with a Fully Integrated Digital Insurance Platform

Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, stated, "This year, Generali Thailand continues to operate under the core strategy 'Lifetime Partner 27: Driving Excellence', with a strong focus on improving service quality to meet the ever-evolving needs of customers. We emphasize the continuous development of tools and operational processes that make every interaction fast, seamless, and filled with care. Most recently, we have upgraded one of our key tools — the GEN 365 application — into a more efficient and comprehensive digital platform that meets the expectations of today's digital consumers, who value simplicity, speed, and convenience in a single touchpoint. This development aims to empower customers to manage all insurance matters on their own with ease, from checking policy information and submitting claims to redeeming exclusive privileges. It also strengthens the company's operational capabilities through seamless data integration, enabling sales teams and employees to provide accurate, prompt, and efficient service. This reaffirms Generali Thailand's position as a leader in digital innovation — a true Lifetime Partner always by the customer's side."

The new GEN 365 comes with a range of enhanced features designed to deliver smoother, smarter, and more personalized user experience.

Starting with New Home, the redesigned homepage offers improved layout and menu navigation for intuitive access and a more user-friendly experience. The upgrade is complemented by the In-App New Reminder, an intelligent notification system that updates customers in real time on key information such as claim status, premium due dates, and reward point expirations — ensuring that no important step in policy management is ever missed.

In addition, the Personalization & Segmentation feature uses AI technology to analyze customer behavior and preferences, providing tailored privileges and content that align with each individual's needs. The Earn & Burn Points feature allows customers to collect points from in-app activities such as online claims or tax document downloads, which can then be redeemed for exclusive rewards and partner privileges. The system also includes automated reminders for expiring points, ensuring customers never miss the opportunity to make the most of their benefits.

All of these updates have been designed to make GEN 365 more than just an insurance application — it is now a true digital assistant that understands customers, supports their lifestyles, and stays with them at every stage of life.

Customers can download the GEN 365 application for free via https://generali-th.onelink.me/u0GI/hfu8rja0 , available on both Android and iOS platforms, to enjoy exclusive privileges and convenient services from Generali Thailand.

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