AXA Thailand Navigates a 'Year of Resilience' with Strategic Innovation and a Heart for Service

AXA's journey is no longer just about market rankings; it is about a sustainable evolution designed to protect what matters most to Thais through four strategic pillars:

I. Growth & Efficiency: Outperforming the Market in Protection

AXA's growth is anchored in high-quality segments that reflect the real needs of society. While the industry faced headwinds, AXA's Health Insurance portfolio outperformed the market with a 9% growth rate, compared to the industry average of 7%. This efficiency is driven by a refined product mix and a long-term vision that has seen the company's market share climb steadily over the last five years.

II. Customer First: Delivering on the Promise of Protection

Beyond policy numbers, AXA's true value was proven during the 2025 Hat Yai floods. Moving beyond standard service, AXA deployed emergency assessment teams and 24-hour support, successfully settling over 80% of private property claims and 60% of Motor Total Losses in the immediate aftermath.

This "Customer First" spirit continues in 2026 with a diverse health insurance roadmap. Recognizing the economic climate, AXA is launching a new health solution tailored for the mid-income segment, offering essential, high-quality coverage at affordable premiums by focusing on standard hospital networks.

III. Digital & AI Innovation: A Seamless Journey

AXA is transforming insurance from a transaction into a seamless experience. By integrating AI-driven services from the point of sale to claims processing, AXA is removing friction for the modern consumer. Tools such as the Customer Portal and the Health-Claim Mobile App allow customers to manage their protection and submit claims instantly, ensuring that help is always just a click away.

Guillaume Mirabaud, Chief Executive Officer, AXA Insurance Thailand stated: "While 2025 was a 'Year of Resilience' marked by global and local challenges, it also served as a powerful testament to the trust the Thai people place in AXA. Our steady 14% growth over the past five years is not just a financial metric; it represents thousands of families and businesses we have protected during their most vulnerable moments, such as the recent floods. Moving into 2026, AXA Thailand is evolving beyond traditional insurance. By leveraging AI to create a seamless journey and expanding our health solutions to reach the mid-income segment, we are ensuring that world-class protection is accessible to everyone. Our ambition is to grow alongside Thai society, proving that being a leader is about the quality of care we provide and the sustainable legacy we leave through the AXA Foundation for Human Progress."

IV. Sustainability & Community: Empowering the Spirit of Thailand

Beyond business achievements, AXA remains deeply rooted in the cultural and social fabric of the nation, a commitment recently honored with the ACES Awards 2025. This dedication is multifaceted, spanning from the long-standing support of Bangkok's International Festival of Dance and Music, which celebrates the artistic vibrancy of Thai society, to the promotion of public health through the Garmin Run Asia Series Thailand.

Environmental stewardship remains equally vital through biodiversity conservation work alongside the Raks Thai Foundation, ensuring a responsible approach as both an insurer and investor. Looking ahead, 2026 marks a transformative new chapter with the upcoming activities of the AXA Foundation for Human Progress in Thailand. This initiative is specifically designed to drive deeper social inclusion and community support across the country, turning the global mission of protection into tangible local action.

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