SYNNEX, Thailand's No.1 IT Ecosystem leader, reaffirms commitment to advancing the gaming ecosystem through partnership with "gamescom asia X Thailand Game Show 2025" In the fourth consecutive year of collaboration, SYNNEX brings breakthrough technologies and world-class brands—including Nintendo Switch 2 by Synnex—to deliver next-level experiences for Thai gamers. Through the "SYNNEX x AWS" booth, SYNNEX introduces cloud innovations that strengthen Thai developers and system integrators, fostering sustainable growth and elevating Thailand's gaming industry to the global stage.

Miss Sutida Mongkolsuthree, Chief Executive Officer of Synnex (Thailand) Public Company Limited (SYNEX), a leading IT distributor and technology solutions provider, reaffirms commitment to advancing Thailand's gaming industry. In the fourth consecutive year as a key partner of "gamescom asia X Thailand Game Show 2025" the nation's largest gaming event, SYNNEX strengthens the position as Thailand's No.1 IT Ecosystem, driving the Thai gaming sector toward becoming a leading force in the region.
"The gaming industry is experiencing rapid growth, driven by strong support from both the public and private sectors. Major gaming expos and the rise of eSports competitions have played a vital role in expanding the market and attracting new players. SYNNEX is marking a pivotal milestone—not only as a technology distributor but as a driving force within the gaming ecosystem. We are dedicated to connecting players, partners, and emerging technologies to deliver a truly comprehensive consumer experience. Under the 'Trusted by Synnex' seal, we guarantee quality and reliable after-sales service, reinforcing our role as a service provider committed to raising customer care standards and fostering sustainable growth for Thailand's gaming industry," said Miss Sutida.
A major highlight at this year's "gamescom asia X Thailand Game Show 2025" is the debut of the "Nintendo Switch 2 by Synnex" booth, located at D05-06 in the Entertainment Zone. Spanning over 280 square meters, the booth recreates the exclusive atmosphere of the official launch event in Japan, offering Thai gamers a rare, up-close experience. The space features more than 10 hands-on demo stations, including a dedicated room for Super Mario Party Jamboree - Nintendo Switch 2 Edition + Jamboree TV, allowing fans to fully immerse themselves in gameplay. Visitors can also be among the first in Thailand to try out Donkey Kong Bananza Thai language version, the first title ever localized into Thai, and Pokemon Legends: Z-A - Nintendo Switch 2 Edition, which was newly released this week.
The booth is packed with special activities, including exclusive game and merchandise sales, along with photo opportunities with the iconic Mario mascot—bringing excitement and energy to fans throughout the event. Adding to the celebration, Nintendo proudly received the Thailand Game Show Award 2025 for "Best Handheld Gaming." In addition, Mario Kart World was honored with the "Best Sports Game" award—further underscoring the brand's enduring popularity and success among Thai gamers.
This award also highlights the strong collaboration behind the expansion of the Nintendo Switch 2 portfolio and the successful launch of Thailand's first Nintendo Authorized Store by Synnex at Siam Paragon in late 2024. The store received an overwhelming response from fans both locally and internationally, further reinforcing SYNNEX's position as a technology leader and comprehensive gaming distributor committed to driving Thailand's gaming and technology industries toward sustainable global growth.
In addition, as an official distributor of AWS cloud solutions, SYNNEX has partnered with Amazon Web Services (AWS) to present the "SYNNEX x AWS" booth at gamescom asia X Thailand Game Show 2025. The booth features a showcase of AWS GameLift, a cloud-based solution designed to support online game development. Visitors can experience live demonstrations and gameplay through the AWS GameCraft competition, featuring three titles, along with showcases from global AWS partners including 1Cloudhub, Doit, Hydrolix, and Phrase.
SYNNEX is actively expanding the AWS Cloud market in Thailand, targeting key segments such as online game developers, global publishers, startups, eSports platform creators, and system integrators (SIs) offering cloud-based solutions. This joint exhibition reflects the shared vision of AWS and SYNNEX to deepen collaboration and accelerate the adoption of AWS Cloud solutions—particularly among game developers and system integrators providing end-to-end technology services. Visitors can explore these innovations at Booth E07 in the Business Zone (Business & Investment) during "gamescom asia X Thailand Game Show 2025" held over three days: October 16-17 in the Business Zone at Plenary Hall, 1st Floor, and October 17-19 in the Entertainment & Game Showcase Zone at Exhibition Halls 2-4, Ground Floor, Queen Sirikit National Convention Center.