NTT DATA Payment Services and Jaidee App by ISARASERI Forge Strategic Partnership to Empower Thai SMEs with Next-Generation Payment Solutions

NTT DATA Payment Services (Thailand) Co., Ltd., a leading end-to-end payment service provider, and Jaidee App by ISARASERI, a fast-growing provider of integrated Point-of-Sale (POS) and customer loyalty solutions, recently announced a strategic partnership designed to transform the way Thai small and medium-sized enterprises (SMEs) manage their businesses and accept payments.

At the heart of this collaboration is the creation of the "Super EDC", a unified solution that brings together Jaidee's smart POS system with NTT DATA Payment Services' secure, omni-channel payment infrastructure. The result is a seamless, all-in-one platform that allows SMEs to handle everything from orders and customer loyalty programs to secure payment acceptance, directly through a single device.

Prinya Jinantuya, CEO of NTT DATA Payment Services Thailand, stated that "at NTT DATA Payment Services, our mission is to accelerate our client's growth through tailored and responsible commerce solutions. Partnering with Jaidee App is a natural step toward this mission. By integrating our secure, scalable payment options into Jaidee's innovative POS system, we are giving Thai SMEs the tools they need to embrace the digital economy, offering their customers faster, safer, and more convenient ways to pay."

This partnership directly addresses the evolving needs of Thai SMEs, particularly in the food & beverage sector, where convenience, speed, and flexibility are crucial.

Through this collaboration:

• Seamless Payment Acceptance - Jaidee's POS application is fully integrated with NTT DATA Payment Services' payment platform, enabling merchants to accept all major payment methods, including international and domestic credit cards (Visa, Mastercard, etc.), PromptPay QR, and a wide range of local and global e-Wallets.
• Enhanced Merchant Value - Beyond payments, merchants benefit from Jaidee's robust POS capabilities, which cover order management, queue and food ordering, stock tracking, and customer loyalty programs such as digital stamps, points, rewards, and coupons. Combined with NTT DATA Payment Services' payment expertise, SMEs gain a comprehensive solution that improves sales efficiency, cash flow, and customer engagement.

Natavee Chavengsaksomgkram, CEO of ISARASERI added that, "through Jaidee, we are committed to helping small businesses succeed by providing simple, powerful tools that go beyond transactions. This partnership with NTT DATA Payment Services allows us to deliver even more value to our merchants, combining business management, customer loyalty, and full payment acceptance into one accessible and unified platform."

The integrated "Super EDC" solution is already available for Jaidee merchants, enabling SMEs to immediately enjoy the benefits of seamless payment acceptance and enhanced business management in one platform. Interested merchants can visit https://jaidee.app/ for more info.

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