Central Pinklao undergoes its largest transformation in three decades, redefining district and becoming top destination in western Bangkok, catering to high-income consumers.

Watch VDO Click: https://youtu.be/-JSQleTjT14?si=tLmqFP70KtKwk3LG

Dr. Nattakit Tangpoonsinthana, Chief Marketing Officer for Central Pattana plc, said: "Central Pattana has long recognised the potential of the Pinklao district, playing a pioneering role in shaping and developing the area for more than three decades. Central Pinklao is the first mixed-use project in the district that has integrated a shopping center with two office buildings. This transformation is not merely a renovation of a shopping center, but a shift in role - from a retail landmark to a 'District Redefined' to support the lives of people in the next 10-30 years. This is in line with the growth of urban infrastructure, transportation, housing, purchasing power and evolving lifestyles. This investment reflects Central Pattana's long-term vision to support the urban expansion and development of the city for future generations, as reflected in three main areas:

DISTRICT LEADERSHIP - from a shopping center to 'District Leader'

Guided by an expanded urban design vision that shapes how the entire district lives, works, and moves, Central Pinklao is strategically positioned with seamless connectivity to Bangkok's CBD areas including Silom-Sathorn and Yaowarat, along with major transportation networks including three MRT lines: the Blue Line (Bang Sue-Tha Phra), the Light Red Line (Taling Chan-Bang Sue) and the future Orange Line (Bang Khun Non-Cultural Center). It also benefits from access to major roads such as Borommaratchachonnani, Charansanitwong, Ratchaphruek and Rama 8.

This district boasts over eight luxury and ultra-luxury residential projects valued at 25-100 million baht, making it one of the most densely populated residential and commercial areas in Bangkok. The district is surrounded by leading educational institutions such as Thammasat University, Silpakorn University, St. Gabriel's School and St. Francis Xavier School in addition to 13 top hospitals including Siriraj Hospital, Chaophya Hospital and Yanhee Hospital, among others. With a population of over 3 million, which covers established families, local business owners, new families and medical professionals, this district is considered a 'Top Tier Family Destination' in western Bangkok."

EVOLUTION, NOT RENOVATION - the entire ecosystem has been upgraded

Ms. Juthatham Chirathivat, Head of Business & Design Development Business Development, Central Pattana plc, said: "This historic transformation started from the crucial question of Central Pinklao's role in the future for people's lives, which led to a complete elevation of the entire ecosystem, from reselecting brands, redesigning spaces and enhamcing brand mix that connects people and grows sustainably alongside the city, under the concept of 'The New Soul of Pinklao'. The design places Western classical architecture-from rooflines and columns to the iconic Caesar sculpture-at its core, reinterpreting nostalgic elements through a contemporary, timeless lens that emphasises balance, openness, and light, while enhancing connectivity, accessibility, and retail diversity to suit new-generation lifestyles. Signature highlights include a striking Greek-column-inspired facade that introduces a modern visual identity, a grand naturally lit main atrium, the Level 5 Urban Living Room as a top-tier food destination featuring renowned street food, Michelin-recognised restaurants, and the district's best Food Patio in a garden-like, open-air setting with the revived Caesar Augustus sculpture, and Urban Dining on the Ground Floor, transformed with contemporary classical architecture in a terrace-style ambience."

COMMITMENT TO THE NEXT GENERATION - transforming the lives of people in decades to come

This is to support increasingly sophisticated lifestyles based on the latest consumer trends, highlighting diverse lifestyles such as Alpha Parents: families with higher purchasing power that are willing to invest in their children and who seek quality products and services; and Luxumers: those seeking experiences that reflect their taste and identity, etc. Therefore, we have transformed Central Pinklao into a cross-generation hub with the added Art & Cultural Space on the 5th floor to create 'The New Creative Ground', a space that connects people of all ages. This space will also accommodate many more creative events in the future.

A complete 'Image Shift' on every floor with a brand mix of more than 500 brands to cater to 'Top Tier Family' and 'New Wealth'

"In this transformation, we have curated a completely new ecosystem as we have created a new International Culinary Hub in the district by bringing together over 200 world-renowned restaurants (Michelin-starred and popular restaurants in Thailand) along with first-time-in-Thailand restaurants and those with new concepts. This overhaul will clearly elevate the 'Taste Level' of our customers." Said Dr. Nattakit

• First-time-in-Thailand restaurants: such as Hama Sushi, conveyor belt sushi from Japan, Ootoya Oki Crab oil shabu.

• Popular restaurants with new concept: BBQ Plaza serving special Wagyu - exclusive for Pinklao, Ootoya Tokuzen, On The Table, The Pizza Company Express, Mister Donut, Kumpoon and Baan Bangkok.
• Viral, long-queue restaurants: Gong Cha, CHICHA San Chen, One to Two, Solsot, Sushiro, Yolk, Uno Coffee, Shabu Baru, BHC, Canton Paradise, Hasul, Yakiniku Like and Songfa
• G floor: Gastronomy Hub and the new food destination on the 5th floor: Urban Living Room: a food patio that gathers together the best and most popular restaurants in the district.
• Fashion & Lifestyle: Bridge Lines (sport and luxury): Beyond the Vines, Gentlewoman, Adidas, Birkenstock, Carnival, JD Sports, Marrimekko, MUJI, MLAB, New Balance, Nike, Pandora, Rituals, Sephora, Skechers, SWAROVSKI, Wilson, Victoria's secret, Uniqlo, Zara, Mango and Matter Makers -complemented by a Showcase Zone designed as a fashion exhibition-style experience.
• Family Destination: a home to 37 Edutainment & Playland brands: Thailand's only Kidzooona with a Safari concept, First Class Preschool and the first swimming school in a shopping center called 'Aqua-Tots'.
• The most wellness centers: 72 beauty clinic brands, a new look Fitness First and Major Cineplex IMAX with Laser technology.
• Joining hands with Central Group to revamp their retail offerings into 'Next Gen Retail', including Central Department Store, B2S, Power Buy, and Supersports under the '3.0' model. Tops Food Hall has also been transformed into a premium food retailer, becoming the third-best-selling branch nationwide.

Pinklao boasts highest spending power per capita

According to The1, Central Pinklao has 5% of its 'Wealth' customer base (who are The1 Exclusive members) ranking among the top five in the country. They have the highest annual spending per person at 5 million baht, ranking 3rd largest spending in Bangkok and 5th in the country. Following the transformation, the feedback has been overwhelmingly positive, with customer traffic reaching new highs of 80,000 people per day.

Top Form! Central Pinklao is one of CPNREIT's core assets that continues to generate stable revenue

Central Pinklao continues to serve as a key growth engine, delivering stable recurring income and strengthening the long-term growth potential of CPNREIT, reinforcing its position as a leading REIT at the regional level. the centre reflects strong tenant confidence and the strength of its location, while continuously attracting magnet brands to capture high-quality purchasing power. This solid foundation supports CPNREIT's accelerated growth strategy, which focuses on the ongoing acquisition of high-potential shopping centres, targeting a doubling of asset value by 2032 to deliver sustainable and stable returns for unitholders over the long term.Central Pinklao Department Store unveils its new look under the concept "The Brightest Star to the West - A New Shopping Feel, Bigger Than Ever," elevating its role from a traditional department store to a new lifestyle landmark positioned as a go-to destination for multi-generational family shoppers. The transformation brings together a carefully curated selection of leading global brands across all product categories, delivering an enhanced lifestyle experience that responds to evolving consumer needs and modern living, including Beauty Galerie on the ^1st floor such as Dior, Chanel, Lamer, Shiseido, Estee Lauder, Lancome and new brands such as Gucci Beauty, Dolce & Gabbana, Giorgio Armani, Charlotte Tilbury, Jung Saem Mool and SUQQU. The Watch department on the 1^st floor is presented in a boutique atmosphere and covers Luxury Watch, Fashion Watch and Smart Watch such as Grand Seiko, Longines, Rado, Oris, Frederique Constant and Garmin. The Fashion department on the 2^nd and 3^rd floor includes Aimer, Wacay, Merge, O&B, The Finery Menswear, Dandy Cosmo, Julietta in addition to Korean brands such as Samo Ondoh, OSOI and classic global brands such as Marc Jacobs, Paul Smith, Coccinelle, Tommy Hilfiger, Calvin Klein and Lacoste. The Baby & Kids department on the 4^th floor includes Mamas & Papas, Sanrio, Smiggle, LEGO and Nintendo and the new Home & Small Appliance department on the 4^th floor under the new concept of 'New Central Home' offers popular brands such as Dyson, Pasaya, Zwilling. The new Eats & Treats zone on the 2^nd floor brings together delicious brands such as MuuMuu MaMa, Kaew Boutique, Chum Chum, Tawang, 96 Cha, My Eureka, Pash, PRAOW Coconut Yogurt, Tong Tong Haan, Starbucks, Cha Tra Mue (Hand brand tea), White Story and Haeagen-Dazs in addition to a full range of services for every lifestyle. Backed by a full suite of lifestyle services, the transformation has delivered strong performance, with foot traffic increasing by approximately 30% within just over two months following the revamp.

• ข่าวGeneration
• ข่าวo:editor
• ข่าวo:frdtb
• ข่าวo:frdt
• ข่าวo:bus