"Dusit International" Appoints "La-ead Kovavisaruch" as Managing Director of

Dusit International Group, a leading global hotel and tourism services business from Thailand with over 75 years of operation and service, announced the appointment of Ms. La-ead Kovavisaruch as the Managing Director of Dusit Estate Company Limited, effective from 1 September 2025. With her expertise in real estate project management and development, as well as extensive experience in hotel management and hospitality services management within the Dusit Thani Group for over 10 years, she currently holds the position of Chief Investment Officer, Investment and New Business at Dusit International PLC in which she oversees investments in new businesses while also alight such investments with the core strategy of diversifying investment risks to create balance and sustainable growth for the Dusit Thani Group.

Also serves as the Chief Executive Officer of Vimarn Suriya Company Limited, which manages the world-class mixed-use project in Bangkok's Super Core CBD, Dusit Central Park, and the ultra-luxury residential project, The Residences at Dusit Central Park. This represents a significant investment aimed at transforming the business model of the Dusit Thani Group and it is a project that will redefine Bangkok as one of the world's most praised cities, thanks to its design that elevates the urban landscape to meet the holistic new lifestyles of both Thai citizens and global visitors. These successes confirm her potential, capabilities, and experience in strategic planning and residential project management, which will be leveraged to develop and drive the success of the Dusit Ajara Hua Hin.

Ms. La-ead Kovavisaruch, Chief Investment Officer, Investment and New Business, Dusit International PLC, Chief Executive Officer of Vimarn Suriya Company Limited, and Managing Director of Dusit Estate Company Limited, revealed, "I am deeply honoured and delighted to have been involved from the very first step of expanding the potential of the area in front of Dusit Thani Hua Hin Hotel, a high-potential land plot, and developed it into a commercial space. I sought business partners for joint investment, negotiated business terms, and co-developed the Dusit Ajara Hua Hin, which is presented as a new ultra-luxury, low rise, low density residential project in the Hua Hin area. It comprehensively addresses the concept of Multi-generational Living to accommodate and enhance the quality of life for all ages, from children and adults to seniors and every family member. The design incorporates a Universal Design perspective that considers daily living, creating connections in every detail of the buildings surrounded by over 60 percent large natural green spaces, with the uniquely designed 'Bridging Oasis'. The project elevates the living experience to a new level with a key strength of The Only Thai Branded Residence, where the charm of Thai warmth harmoniously blends with world-class service standards, ensuring a truly seamless lifestyle experience—like having a personal assistant available 24 hours a day."

Recently, the Dusit Ajara Hua Hin officially opened its sales gallery within the actual residential building to welcome interested visitors to experience true luxury. It showcases an interior design that is thoughtful, meticulous, and refined in every detail. This sales gallery presents two units: a 1-bedroom unit of 88 sq.m. and a 2-bedroom unit of 156 sq.m. The decoration is based upon a concept of Timeless Luxury, highlighted by oversized furniture such as the sofa set in the living room and the bed in the master bedroom which perfectly fit the space of each unit. The allocation of space within the units creates a harmonious balance of Private Area, Semi-private Space, and Multi-generational Space. Each unit presents a Living Experience with Earth Tone colours blended with wood materials that provide home-like warmth, adding shades of cream-white or light grey and brown to enhance brightness, serenity, and airiness. Prospected individuals can experience the material specifications used in the project firsthand, such as premium tiles imported from Italy or sanitary ware designed with well-being in mind. Furthermore, every unit faces the natural green space of the Bridging Oasis on the actual site, creating an environment that combines the tranquility of nature with a good quality of life in all dimensions. Therefore, visitors to the sales gallery will experience the atmosphere that will truly exist within the project.

"We are dedicated and committed to applying our knowledge, expertise, and past experience to align with the project's main objectives, to drive it to success, and to deliver value for residents and the Dusit Thani PLC's business," Ms. La-ead concluded.

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