KLeasing wins Best Automobile Financing award from The Asian Banker for the second consecutive year, reflecting its leadership in auto loan innovation while enhancing the convenience of loan applications through K OK

Mr. Tirachart Chiracharasporn, KLeasing Managing Director, said, "This achievement reflects our adaptability amid multiple challenges, including the steepest contraction in new car sales in 20 years, the downward trend in used car prices, rising household debt affecting the quality of hire-purchase loans, higher financial costs over the past three years, as well as the impacts from related regulations on the hire-purchase business, all of which have hurt profitability. Despite these challenges, the company has continued to enhance its operational efficiency through the collective efforts of all employees, driven by four key strategic pillars: operational cost controls; management of risks stemming from credit costs, productivity enhancement; and operational excellence.
Additionally, we have continued to grow our revenue by leveraging our strengths in serving KBank's extensive and diverse customer base, ranging from retail clients to medium and large enterprises. Our goal is to offer a full range of automotive financial services across the value chain, from manufacturers and dealers to end consumers. We focus on developing digital platforms that enhance the customer journey, starting with awareness of auto loan campaigns via K PLUS and KBank Live, and connecting to the K EV Shop where customers can explore car options and attractive promotions, and seamlessly apply for loans through our Digital Self-Apply platform.

oreover, loan applications have become even easier with the K OK platform, allowing customers to apply on their own and instantly receive a pre-approved loan amount for the car they are considering. This helps them make informed purchasing decisions with greater confidence. After taking delivery of the car, customers can enjoy convenient KLeasing LINE Servicing - including checking installments, receiving reminders, and making payments directly via K PLUS. In case of urgent financing needs, KLeasing customers can also apply for Car to Cash (Top-up) through LINE Servicing to access additional funds."

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