UD Trucks Thailand Celebrates 90th Anniversary with "Better Life" Vision

• Launches second-half market offensive with comprehensive strategies
• Defies sluggish market with strong performance last year

UD Trucks Corporation (Thailand) joins in celebrating the 90th anniversary of UD Trucks, unveiling its vision of "Better Life," which aims to improve quality of life for people and the planet through sustainable transport solutions. The company is committed to advancing key strategies focused on environmentally friendly products, robust after-sales service, network expansion, and continuously enhancing customer satisfaction.

Ms. Wilawan Vispapaew, Managing Director of UD Trucks Corporation (Thailand) Co., Ltd., stated: "UD Trucks was founded in Japan in 1935 and has now reached its 90th year in transport solutions, with business operations in over 59 countries. Our company purpose is driven by the 'Better Life' — developing products that enhance quality of life for people and the environment. This commitment to sustainable transport solutions has positioned us as a leader in innovation, including the development of the iconic UD engine, the launch of the ESCOT automatic transmission, and, notably, being the first company in the world to equip trucks with the Selective Catalytic Reduction (SCR) emission control system in 2004 — laying the foundation for the Euro 5 environmental standard."

"Better Life" — For People, For the Planet, For Sustainable Growth

UD Trucks worldwide has aligned under the shared vision of "Better Life," focusing on three core pillars:

Better for Growth - Enhancing vehicle technology and service features such as UD Connected and Volvo I-See, while expanding service centers through partnerships to strengthen service capability and customer care.

Better for the Planet - Delivering Euro 5-compliant products under both UD and Volvo brands, promoting clean energy use, and continuing alternative energy vehicle trials led by the global headquarters.

Better for People - Conducting ongoing CSR activities such as road safety education programs involving trucks and vision screening campaigns for drivers, among others.

Meanwhile, UD Trucks (Thailand) Maintains 10% Market Share Amid Economic Challenges, Ms. Wilawan noted: "Despite the economic headwinds in 2024, including the slowdown in Thailand's GDP and global uncertainties, which led to over a 30% contraction in the total truck market, UD Trucks maintained a 9% market share in the heavy-duty truck segment. When combined with Volvo Trucks' 1%, pushing our group holds a total of 10% market share."

Last year, UD Trucks became the first truck brand in Thailand to launch Euro 5 models across all product lines, fully equipped with the SCR exhaust treatment system to meet diverse customer needs. The company also delivered major fleet orders to national-level clients and expanded its dealer network by three locations, reaching a total of 25 branches nationwide. In response to the economic slowdown, UD Trucks launched the first financing program in the Thai truck industry offering payment terms up to 96 months.

Ms. Wilawan added: "Our service and parts business grew by 5%, with service contract growth of 7%, and a 15% increase in Telematics usage contracts — reflecting growing trust in our brand, products, and services. These tools help customers manage their truck operations more efficiently. Internal surveys also showed improved brand scores for both UD Trucks and Volvo Trucks over the past year."

Second-Half 2025 Business Strategy: Full Steam Ahead to Strengthen Customer Support and Network Expansion

UD Trucks (Thailand) is determined to become a sustainability leader in Thailand's truck industry by boosting both new truck sales and after-sales service. The company aims to expand its nationwide dealer network and invites interested investors to join as business partners to open service centers. Target provinces for new dealer investments include Lopburi, Kamphaeng Phet, Ratchaburi, Phetchaburi, Buriram, Maha Sarakham, and Loei, with the goal of enhancing customer satisfaction and strengthening the brand image.

"Although the market remains challenging, we believe that with our high-quality products, advanced technology, and comprehensive service coverage, we can drive sustainable growth for our organization, customers, and society. With our unwavering 'Better Life' mission, we see sustainable transport as the key to the future, and we are ready to move forward with our customers to create positive change for Thailand and the region," concluded Ms. Wilawan.

• ข่าวo:member
• ข่าวmotor
• ข่าวo:loc
• ข่าวen