haii mart joins forces with Korea's Living Creator to launch premium kitchenware in Thailand under the concept "Bring Color to Your Life"

The ceremony was graced by Mr. Wattanapas Rungcharoon, CEO of haii mart, and Mr. Elon (Wonjoong Sung), CEO of Living Creator, along with top executives, family members of both leadership teams, celebrities, and renowned chefs such as Chef Tas Tatchsinee Kiatikunpan, from MasterChef Thailand, and Chef Maxx Ratchasak Wongaroonniyom, who joined in to celebrate and explore the newly launched products.

The partnership aims to bring premium kitchenware that combines contemporary Korean design with the lifestyle preferences of Thai consumers. Guided by the shared vision "Quality Kitchenware for People with TASTE" and "Bring Color to Your Life", the collaboration seeks to inspire people to enjoy daily living through functional, beautiful, and high-quality products that make everyday cooking a joyful experience.

A major highlight of the event was the debut of the brand's flagship product, the "Genie Kettle" - a multifunctional, health-conscious, and aesthetically refined product designed for the modern urban lifestyle. Other featured products included Korean-style food storage containers, non-toxic ceramic-coated pots and pans, and minimalist multifunctional kitchen tools.

Mr. Wattanapas Rungcharoon stated:

"This collaboration goes beyond product importation; it's about sharing culture, design values, and quality of life through kitchenware that marries function with beauty. At the same time, we plan to expand distribution through online platforms, modern trade, and partner retailers, as well as organize hands-on product experiences for consumers."

Mr. Elon of Living Creator added:

"Thailand is a key target market for us. Thai consumers value quality and design as much as any other market in Asia. Partnering with haii mart is a significant step toward bringing Korean lifestyle values to Thai households through our best products and services."

The event also featured an immersive Product Showcase where guests and media representatives could interact with the products firsthand. Special photo zones — "haii mart zone" and "Living Creator zone" — were set up for attendees to capture memorable moments, alongside exclusive giveaways for those who registered at the event.

haii mart and Living Creator plan to begin importing their first wave of products in August 2025, with new product lines scheduled to launch throughout the second half of the year. The goal is to establish Living Creator as one of the top kitchenware brands in Thailand in the near future.

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