Senior Com Launches "H-Meter Capital" to Digitize Thai Hire-Purchase Sector Amid New Regulations

The move comes as Thailand grapples with significant household debt, which currently stands at 87.4% of the nation's GDP. The hire-purchase and leasing sector alone accounts for over 10% of this figure, representing a staggering 1.6 trillion baht and posing a considerable risk to the country's financial stability.

Supanit Eungaree, Chief Operating Officer of Senior Com, highlighted the critical need for reform. "A primary issue is the lack of financial literacy among consumers regarding hire-purchase agreements," he stated. "Most people understand the monthly payments and interest rates but often overlook hidden clauses, their rights during repossession, and the terms for early contract termination. The intervention by the Bank of Thailand is essential to create stability and protect debtors' rights."

H-Meter Capital is positioned as an end-to-end "Turnkey Solution" designed to help lenders of all sizes navigate the new regulatory landscape. Developed entirely in-house, the platform leverages Senior Com's deep understanding of the local market to streamline the entire loan lifecycle—from identity verification and credit assessment to contract generation, payment management, and debt collection.

Key technological highlights of the H-Meter Capital platform include:

• Digital Identity Verification (E-KYC & NDID): Enhances security and reliability in the onboarding process.
• Artificial Intelligence (AI): Automates document processing and analysis, while also helping to tailor loan conditions and promotions to individual borrower profiles.
• Transparent Calculations: Provides clear, fair calculations for early account closure, ensuring compliance with the new regulations.
• Executive Dashboard: Offers a real-time overview of the business, enabling data analysis and cash flow forecasting.

The platform is designed to benefit all stakeholders. Large-scale operators can manage vast loan portfolios with minimal downtime during data migration, while smaller businesses gain access to enterprise-level technology, leveling the playing field. For consumers, the system promotes fairness through AI-driven risk assessment and transparent contract terms, empowering them to manage debt more effectively and reducing the risk of default.

H-Meter Capital is already being utilized by several leading finance and leasing companies, currently managing over 10,000 concurrent users, processing an average of 5 million transactions per month, and overseeing a loan portfolio valued at more than 10 billion baht.

Looking ahead, CEO Supitcha Eungaree revealed plans to expand the platform's reach. "Our goal with H-Meter Capital is to simplify and accelerate the financial product lifecycle for businesses of all sizes, promoting both agility and fairness," she said. "Building on our current success, we are expanding our capabilities to serve other credit sectors, including locked-phone financing, agricultural machinery financing, and home loans for non-bank lenders. We aim to be a key partner in strengthening household economic security and building a more resilient Thai economy."

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