Maguro Group Secures "Kaiten Sushi Ginza Onodera" Franchise, Bringing Kaiten Sushi to Thailand

Mr. Jakkrit Saisomboon, CEO and Co-founder of MAGURO Group Public Company Limited (MAGURO), stated: "This marks a significant milestone for 2026. The company is preparing to launch Kaiten Sushi Ginza Onodera, a premium conveyor belt sushi restaurant with high-quality from the Onodera Group. This brand is a 'must-visit' food destination in Japan, especially for sushi enthusiasts. The unique highlight of Kaiten Sushi Ginza Onodera is the 'premium quality of ingredients,' which elevates the conveyor belt sushi experience to the level of an Omakase meal."

The quality of their ingredients is evidenced by the brand winning the rights to the "First Tuna Auction" (No. 1 tuna of the year) at the Toyosu Fish Market for several consecutive years, reflecting its industry leadership.

Another major highlight of Kaiten Sushi Ginza Onodera is the traditional Edomae sushi-making technique, which focuses on aging and marinating fish to bring out its natural umami flavour. Additionally, the restaurant uses "Akashari" (Red Rice) seasoned with traditional red vinegar—a process typically reserved for high-end Omakase restaurants.

Kaiten Sushi Ginza Onodera is the 9th brand in MAGURO Group's portfolio and the 3rd licensed brand under its operation. It is expected to achieve great success, similar to the phenomena created by Tonkatsu AOKI and KIWAMIYA, which saw queues lasting over three hours upon their Thai debuts. This reinforces MAGURO Group's vision of providing an "authentic and accessible" dining experience. The group acts as a leading restaurant brands operator in Thailand, leveraging its expertise in premium Japanese dining and its deep understanding of Thai consumer culture. Kaiten Sushi Ginza Onodera is scheduled to open in the third quarter of this year at CentralWorld, marking the brand's first outlet in Southeast Asia and will be the largest flagship store in Asia. This Bangkok's flagship store is designed to accommodate up to 30,000 customers per month Furthermore, MAGURO Group has already planned for its second and third stores, both scheduled to open in 2027.

Onodera Group COO Mr. Toshiyuki Tajima stated "We are pleased to announce that we have entered into a franchise agreement with MAGURO Group. This partnership represents the first franchise initiative for Kaiten Sushi Ginza Onodera and marks a significant milestone in the brand's global expansion. In light of MAGURO Group's strong track record and established reputation within Thailand's restaurant industry, we are confident in their ability to successfully develop and operate Kaiten Sushi Ginza Onodera in the Thai market, which led to the conclusion of this agreement. Together with MAGURO Group, we will proceed with preparations to deliver the distinctive quality of cuisine and service that defines Ginza Onodera to customers across Thailand."

The Onodera Group has achieved continuous success, currently holding 26 restaurants globally and maintains the same high ingredient selection standards for both its high-end restaurants and its casual restaurants, such as using high-quality tuna.

The partnership between ONODERA GROUP and MAGURO Group represents a successful partnership between a leading Japanese restaurant company and a leading restaurant brands operator in Thailand. Together, they aim to deliver authentic Japanese culinary values, allowing Thai customers and international tourists in Thailand to experience the best of Kaiten Sushi Ginza Onodera, featuring quality ingredients and professional craftsmanship identical to the restaurants in Japan.

• ข่าวo:member
• ข่าวo:fin
• ข่าวo:loc
• ข่าวen