"BRAND'S Essence of Chicken" Launches "BRAND'S Half-Half" Campaign Powering Thais to Stay Ready for Work with Extra Savings for the First 3 Bottles

Miss Jaturaporn Thanapornsungsuth, SVP - Head of Marketing (Thailand & Indochina) at Suntory Beverage & Food (Thailand) Co., Ltd., said "At the beginning of the year, when consumers need to plan and cope with continuous changes around them, BRAND'S Essence of Chicken is ready to stand alongside Thai people as a daily support, helping them prepare for work and life with their full potential. The launch of 'BRAND'S Half-Half' campaign, one of the key campaigns under the 'Drink BRAND'S, Scan the Number in the Bottle' loyalty platform on the LINE Official Account @brandsworld, reflects our commitment to encouraging consumers to drink BRAND'S Essence of Chicken regularly. This allows them to benefit from carnosine and vitamin B12, which contributes to the normal function of the nervous and brain system, helping people perform at their best every day. By offering cashback privileges, the brand aims to support all consumers who prioritize being well-prepared for their daily lives in a thoughtful and efficient way."

Consumers can easily participate by registering via the LINE Official Account: @brandsworld and scanning the number inside the bottle. Cashback is available for BRAND'S Essence of Chicken in sizes 39 ml. (retail price 37 Baht), 42 ml. (retail price 39 Baht), 70 ml. (retail price 60 Baht), and 100 ml. (retail price 79 Baht). Cashback will be received via TrueMoney Wallet or mobile top-up for the first 3 bottles, limited to 1 entitlement per participant. For the 39 ml. and 42 ml. sizes, consumers will receive 20-baht cashback per bottle; for the 70 ml size, 30 baht per bottle; and for the 100 ml size, 40 Baht per bottle, starting from January 19, 2026. In addition, BRAND'S Essence of Chicken offers continuous privileges with cashback for every scanned bottle, totaling up to 360 baht per month when 28 bottles are scanned, along with monthly Lucky Draw missions that provide both benefits and fun throughout the campaign period from January 19 - April 30, 2026.

At the same time, BRAND'S Essence of Chicken plans to further expand "BRAND'S Half-Half" campaign through various distribution channels to increase accessibility for consumers throughout the year. The "BRAND'S Half-Half" campaign reflects the commitment to empowering Thai people to be ready for work and keep going every day, through promotions that are easy to access, practical to use, and well-suited to modern lifestyles.

For those interested in participating in the campaign, more details and terms and conditions are available at the LINE Official Account: @brandsworld.

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