BioActive+ accelerates offline expansion through EVEANDBOY partnership Single-serve Concentrated Liquid Gluta targets new-generation demand in Thailand's THB 100bn supplement market

The product will be available exclusively at all EVEANDBOY stores nationwide, alongside a flagship experiential activation, 'Gluta Land,' held at the heart of Siam Square to celebrate Valentine's Day. The campaign reinforces BioActive+'s positioning as a Beauty & Wellness lifestyle brand that resonates with younger consumers, supported by the star-studded launch event featuring rising celebrities Meen-Nichkhun, Namtan-Tipnaree, and Film-Rachanun.

Thailand's supplement market reaches new high amid Beauty & Wellness trends

Thailand's supplement market continues to demonstrate strong momentum, with total market value reaching approximately THB 100 billion and average annual growth projected at no less than 10 percent between 2025 and 2030.[1] This growth is driven by shifting consumer behavior, particularly among younger generations who are increasingly willing to invest in appearance and beauty, while viewing wellbeing as an essential part of lifestyle and personal image.

As consumer expectations evolve, competition in Thailand's supplement market has moved beyond product development alone. Brands are now required to deliver end-to-end consumer experiences that address both functional benefits and emotional connection, in order to deepen consumer relationships and foster long-term brand loyalty.

The partnership between BioActive+ and EVEANDBOY goes beyond expanding distribution channels, reflecting the company's proactive strategic approach to enhancing product accessibility, expanding nationwide touchpoints, and delivering experiential in-store retail that engages consumers in a single, seamless journey.

Dr. Wasana Intasang, Founder of BioActive+, said "Although BioActive+ officially launched just seven months ago in 2025, the company has generated over THB 1.5 billion in sales, reflecting strong consumer confidence in both the quality of our products and the brand's underlying philosophy. Currently, more than 90 percent of our revenue comes from online channels. We see EVEANDBOY as a key strategic partner that enables the brand to connect with consumers in a more tangible and accessible way, spanning the entire journey from brand discovery to product trial. This collaboration plays a critical role in expanding our customer base and in laying a strong and sustainable foundation for BioActive+'s long-term growth."

'Single-serve' launch drives offline growth among next-generation consumers

At the core of this collaboration is the launch of Concentrated Liquid Gluta, a high-intensity liquid glutathione formula designed to support brighter-looking skin. The product is introduced for the first time in a single-serve tube format of 12 grams, priced at THB75, making it easier for consumers to try and make purchase decisions.

BioActive+ expects the offline launch through EVEANDBOY to drive approximately 35% percent growth in new customer acquisition, while reinforcing the shared DNA of both brands as Beauty and Wellness lifestyle leaders that are closely connected to and deeply understand the needs of modern consumers.

Mr. Hiran Tanmint, Chief Executive Officer of EVEANDBOY Co., Ltd., said "EVEANDBOY is committed to curating brands that meet the lifestyle needs and enhance the quality of life of today's consumers. As the longevity trend gains momentum, EVEANDBOY places a strong emphasis on health supplement brands that deliver trusted, internationally recognised quality. Our collaboration with BioActive+ brings together the strengths of a fast-growing online-first brand with EVEANDBOY's in-store experience, building on BioActive+'s success to drive engagement in the offline space. This partnership enables us to deliver a truly differentiated and exclusive experience that cannot be found elsewhere."

Flagship event 'BioActive+ Gluta Land' adds festive colour to Valentine's Marketing

To mark the collaboration between BioActive+ and EVEANDBOY, the brands hosted the 'BioActive+ Gluta Land' activation at EVEANDBOY The Underground, Siam Square One. The event brought to life the concept of self-care and inner confidence through an interactive in-store experience, thoughtfully integrated with Valentine's Day-themed festivities. The event featured a wide range of lifestyle activities, including special performances and appearances by brand presenter Meen-Nichkhun Khajornborirak, along with popular actresses Namtan-Tipnaree Weerawatnodom, and Film-Rachanun Mahawan. Additional highlights included Valentine's flower giveaways, photo booth zones, and exclusive promotions with personalized giveaways, available from 13 to 19 February 2026.

Shoppers who make eligible purchases of Concentrated Liquid Gluta can also receive a Secret Photocard featuring Mean-Nichkhun, exclusively at EVEANDBOY The Underground, Siam Square One, from now until 28 February 2026 only.*

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