GWM (Thailand) is elevating its position as a leading automotive brand with a diverse range of products that meet the needs of global customers, with the concept of "All Scenarios, All Powertrains, All Users." At the Motor Expo 2025, the company created a remarkable phenomenon, achieving a total of 4,609 bookings, reflecting the overwhelming response and growing confidence among Thai consumers who seek vehicles that combine advanced technology, safety, and unique lifestyle expression. This also includes trust in high-quality after-sales services that meet international standards, consistently praised by real users. Bookings at this year's Motor Expo increased by more than 124% compared to last year, alongside a record-breaking number of test-drive registrations and visitor engagement, underscoring strong brand awareness and an expanding user base seeking diverse powertrain solutions for families, young consumers, and business leaders who value luxury and cutting-edge technology.
3 Highlight Models Winning the Hearts of Customers at the Motor Expo
NEW GWM TANK 300 DIESEL - A Premium Boxy-style SUV with a distinctive character, continuing its strong momentum as GWM's best-selling model with 1,818 units booked. It features a striking design, powerful performance from the new-generation 2.4T diesel engine, and an unparalleled driving experience. The model also comes with an engine warranty of up to 1 million kilometers (or 8 years), complemented by smart technologies that elevate comfort and safety—making it a truly value-for-money choice for Thai fans. In addition, the NEW GWM TANK 300 DIESEL Desert Storm Limited Edition created excitement with its unique color and exclusive style, limited to only 300 units, attracting tremendous attention at the event. With over 6,000 units already delivered in Thailand, the NEW GWM TANK 300 DIESEL remains one of the most popular choices for customers who love style and adventure.
GWM ORA Good Cat - The beloved electric "Cat Car" for the new generation which is more than just the 'first car in many people's hearts,' it has become an icon of cuteness, modern design, safety, and eco-friendliness. It features advanced safety technology and locally manufactured batteries that pass rigorous testing, making it an ideal choice for young users and parents who prioritize safety, value, and a design that reflects personal identity. December 2025 marks the final month to benefit from Thailand's EV 3.0 incentive program, offering benefits of up to THB 150,000 along with GWM's best offers. Following the event, the GWM ORA Good Cat achieved an impressive 1,566 bookings.
WEY G9 - The Crafted Masterpiece - Designed for forward-thinking leaders and high-end families, a New-Generation Luxury MPV from GWM WEY received exceptional feedback beyond expectations from top executives, entrepreneurs, and senior government officials seeking premium image and versatile family mobility. The WEY G9 stands out with its refined design, advanced Hi4 intelligent four-wheel-drive hybrid system that delivers performance, stability, safety, and flagship-level comfort, including Zero-Gravity second-row seating and a driving range of over 1,000 km without additional charging. The WEY G9 Hi4 Ultra achieved an impressive number of bookings at 378 units.
Beyond the three highlight models, other popular GWM vehicles also captured significant attention. Among them was the NEW GWM POER SAHAR DIESEL, a premium pickup for adventure enthusiasts seeking powerful performance, modification-friendly versatility, premium comfort, and energy efficiency, truly the "Next Level of Lifestyle Partner." The NEW GWM TANK 500 DIESEL, a premium SUV packed with advanced technologies for diverse driving needs, and the GWM HAVAL H6 PHEV, one of the most popular plug-in hybrid models thanks to its efficiency and advanced technology, also received outstanding interest. Together with other GWM vehicles showcased at the event, total bookings reached 4,609 units, reflecting the brand's strong performance across all segments.
Wayne Zhou, Managing Director of GWM (Thailand), stated "We sincerely thank all Thai customers for their trust and overwhelming support at the Motor Expo 2025. This success is not just a booking figure; it is clear evidence that GWM continues to operate in Thailand with strength and long-term commitment. Guided by our multi-powertrain strategy, we offer diverse products across all propulsion systems to meet the needs of various customer segments, covering up to 85% of Thailand's automotive market. Our success also stems from our commitment to listening to customers—User-Centric is at the heart of our brand. Understanding Thai consumers' needs and lifestyles enables us to develop technologies, innovations, and products that truly meet local preferences. The exceptional response at this year's Motor Expo reflects this. In addition to outstanding products, GWM places a strong emphasis on after-sales service to deliver worry-free ownership. We continuously elevate service standards with the goal of becoming the No.1 Chinese brand in after-sales service and the most trusted automotive brand among Thai consumers."
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