Three Thai Innovations by True Innovators Driving Real Impact, from Energy-Efficient Networks and Crisis-Aware Social Platforms to Home Wi-Fi Protecting Lives

Innovations that drive real change do not have to begin with grand ideas. Often, they start with real challenges encountered in everyday work, sparked by a simple question: "How can we make this better?" True Corporation believes in the power of people and in the idea that sustainable innovation emerges when creativity is combined with technology and developed to address real-world needs across business, society, and quality of life. At the True Innovation Awards 2025, a platform created by True to empower employees from all functions to think boldly, experiment, and take action, numerous innovations have come to life. This article highlights three innovation examples that reflect the potential of Thai talents to leverage technology for tangible impact, reinforcing the belief that "Everyone can be an innovator." when the right space and mechanisms are in place.

Showcasing "EnergySense": An Intelligent Network for Smarter Energy Use

In an always-on world where connectivity never sleeps, mobile networks must operate 24/7. Behind this constant availability lies massive energy consumption, with around 70-80% coming from base station equipment, even during periods or in areas with low usage. The real challenge, therefore, is not simply reducing energy consumption, but enabling the network to become intelligent enough to understand usage patterns across different locations and time periods, and to make precise, data-driven decisions without compromising customer experience.

This is where EnergySense, the Scale Up category winner at the True Innovation Awards 2025, comes into play. It is a real-world solution already deployed in operations, powered by an AI/ML and IoT-based energy control system. EnergySense analyzes network usage and quality data in real time, predicts safe windows for energy reduction, and enables precise control down to the hardware level.

The results mark a significant leap in energy efficiency from approximately 15% to as high as 85%. EnergySense has already been deployed at nearly 500 base stations, with plans to expand to 3,000 base stations operating 24/7 by 2026. The solution is expected to deliver further electricity cost savings while reducing carbon emissions by around 28% per year. EnergySense has also achieved Autonomous Network Level 4.0 certification from TM Forum, underscoring the potential of technology that delivers measurable impact across business performance, environmental responsibility, and long-term sustainability.

Wong-WAI: An Intelligent AI Innovation Detecting Social Media Crises Before They Escalate

In a world where opinions on social media can reshape an organization's reputation within minutes, the ability to detect early risk signals has become a critical factor in digital-era reputation management. This is the driving force behind "Wong-WAI," an intelligent AI innovation developed by the True team. Winner of the Proof of Concept category at the True Innovation Awards 2025, Wong-WAI is designed to go beyond simply "listening" to social media. It enables organizations to "see" emerging signals and accurately "anticipate" situations before they escalate into full-blown crises.

The system can track, analyze, and forecast social media conversation trends in real time. Its key strength lies in its deep understanding of the Thai language, with accuracy of up to 92%, exceeding market standards. This enables precise interpretation of sentiment, meaning, and context. Behind this "agility" is the integration of AI with the development team's real-world operational expertise, enabling organizations to identify risks at an early stage, plan comprehensive response strategies, and act swiftly. As a result, the system helps reduce impacts on reputation and brand value, while also creating opportunities for future commercial expansion.

CBSO: Transforming Home Internet into an Additional Layer of Safety

Emergencies can happen at any time and the speed at which information is received can make a real difference. Cell Broadcast Service Online (CBSO), the First Runner-Up in the Proof of Concept category, was developed from the True team's commitment to enhance Thailand's emergency alert system and extend its reach more comprehensively to the public. CBSO goes beyond mobile phones or areas where cellular signals may be limited. In real life, many households can miss critical alerts during times of crisis. This innovation enables location-specific alerts targeted only to affected areas, supports large-scale simultaneous users, and can be further expanded to deliver warnings via TVs or IoT devices in the future. CBSO is therefore not just a technological innovation, but another step by True in leveraging its existing infrastructure to enhance safety and strengthen protection for people across Thai society.

CBSO operates through True's home internet network, transforming household Wi-Fi into an additional emergency alert channel. When an emergency occurs in a specific area, warning messages are immediately displayed on all internet-connected devices, whether computers, tablets, or mobile phones without the need to download any application or install additional software. Simply by opening a web browser, everyone in the household can receive the alert at the same time, even if their mobile phone is not in use or they are in locations where mobile signals are unavailable.

A Platform Turning Frontline Ideas into Innovations Creating Sustainable Value

Behind these three innovation examples is True Innovation Awards 2025, a platform designed by True to unlock the potential of employees across all functions and accelerate the transformation of real frontline challenges into solutions that deliver tangible value. This platform is not merely about recognizing creativity through awards. It serves as a mechanism that connects people, technology, and societal challenges, working together to drive the organization, society, and the future forward in a meaningful and sustainable way.

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