BRAND'S Invites Families to Share Care This Songkran with "Give BRAND'S from the Heart" Campaign, also encourages merit-making for Thai New Year auspices with thoughtfully chosen offerings

Napis Sasivimolkul, Marketing Director - BRAND'S Bird's Nest and BRAND'S Gifting, Suntory Beverage & Food (Thailand) Co., Ltd., said: "Songkran is a special time when people return home to spend time with their families, bringing thoughtful gifts for parents and elders as a gesture of love, remembrance, and gratitude. Today's consumers value gifts that genuinely convey care, while expecting quick and convenient purchasing — especially via online and delivery channels that fit a digital-first lifestyle. As the leader of health enrichment products in Thailand and Indochina under the BRAND'S trademark, we are committed to supporting long-term wellbeing while meeting consumer needs during Songkran through our 'Give BRAND'S from the Heart' campaign. We want BRAND'S Gift Sets and Hampers to be a symbol of love that helps families connect and share their affection in every season, especially during meaningful moments like Songkran, through these specially designed editions."

This year's special-edition BRAND'S Gift Sets and Hampers feature four greeting card designs inspired by unique Songkran traditions from Thailand's four regions, presented in colorful Songkran-themed Gift Boxes. Shoppers can enjoy promotional discounts of up to 13%*. In addition, customers who purchase any BRAND'S products worth 1,499 baht will receive a complimentary insulated cooler bag designed by emerging Thai artist GOODSAYE. BRAND'S Gift Sets and Hampers are available at leading retailers including Lotus's, Big C, Tops, and The Mall, as well as general trade outlets nationwide, from March 26 to April 29, 2026, or while stocks last.

To make the gifting journey seamless across offline stores, online platforms, and delivery services, BRAND'S elevated omnichannel shopping experience allows consumers to order and send gifts to loved ones from anywhere — quickly and conveniently — ensuring that even those unable to travel home can still share their care during the festive season. For Songkran this year, BRAND'S has launched special Gift Boxes available exclusively at 7-Eleven stores nationwide and via the 7Delivery app and All Online, with attractive promotions. These include BRAND'S Essence of Chicken 42 ml (6-bottle pack) in a charming Songkran design by Kowpan Story at 195 baht, and BRAND'S Bird's Nest 42 ml (5-bottle pack) in a premium Songkran design at 449 baht. Value promotions are available for BRAND'S Essence of Chicken and BRAND'S Bird's Nest hampers from March 24 to April 23, 2026. This year, BRAND'S has expanded its sales channels to include LINE MAN MART, giving consumers more options to order and send gift sets with ease — so that no matter how far away, they can always send love home. Consumers can shop BRAND'S Gift Sets and Hampers online via:

• LINE MAN MART: https://lineman.onelink.me/1N3T/rfhntc3q
• 7Delivery: https://7eleven.onelink.me/pSCf/j8mv72tg
• All Online 7-11: https://bit.ly/47nMVJX
• Lotus's: http://bit.ly/4uCnNsl
• Big C: https://bit.ly/4bvIVYG
• Tops: https://bit.ly/4uQdYr0
• The Mall: https://bit.ly/3Pshho8
• Makro: https://bit.ly/4hAaa6Y
• Shopee: https://bit.ly/4cUcMw6
• Lazada: https://bit.ly/40GuBYf

Leveraging the consumer insight around merit-making during festive periods, BRAND'S introduces a Merit-Making Pack of BRAND'S Essence of Chicken 42 ml (4-bottle pack) in a compact, premium design at 155 baht, and a ready-to-offer Merit-Making Bag that can be customized with a preferred selection of BRAND'S products, including BRAND'S Essence of Chicken, BRAND'S Bird's Nest, and BRAND'S VETA. These options make preparing offerings simple and meaningful, providing a more convenient solution aligned with the idea of thoughtfully chosen merit-making offerings. As part of the campaign, BRAND'S is engaging consumers via the BRAND'S World Thailand Facebook page, providing a chance to win one of 20 BRAND'S Merit-Making Packs by posting a comment sharing the Thai New Year wish they would love to receive and tagging someone they would like to invite as their merit-making companion this Songkran. The activity runs from March 26 to April 6, 2026, with winners announced on April 7, 2026. Prizes will be awarded to comments that meet all criteria and resonate most with the judging panel*.

"As a category leader in health enrichment, our focus extends beyond quality products to creating experiences that connect BRAND'S with people's meaningful moments. This year's campaign draws on the insight of 'those waiting at home' and 'those wishing to return home,' brought to life through a short film that captures family relationships and the emotional value of gifts as a symbol of love and gratitude. We are activating the campaign end-to-end across online media, influencers, and out-of-home placements at key travel corridors, together with immersive in-store displays to build campaign awareness and connect consumers with BRAND'S at every touchpoint," Napis concluded.

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