Decoding Cross-Border Consumer Insights NEO Wins PM's Export Award 2026 for 'Best Exporter'

Mr. Suthidej Thakolsri, Chief Executive Officer of NEO Corporate Public Company Limited (NEO), stated: "Winning the PM's Export Award 2026 is an important milestone reflecting NEO's 37-year journey toward becoming an innovative Asian FMCG leader. The cornerstone of our international success has always been putting our customers and partners first. That focus drives us to meet global manufacturing standards while delivering high-quality, innovative products at accessible prices that genuinely fit consumers' everyday lifestyles."

Mr. Suthidej added: "A major driver of our continuous success is our Innovation-Led Growth strategy, which places innovation at the heart of product development to improve everyday quality of life. Backed by intensive consumer research conducted over 180 days a year, we turn in-depth insights into products with distinct benefits and signature scents across four core categories and nine popular brands, including Fineline, D-nee, BeNice, and LovliTails."

NEO also places strong emphasis on elevating its manufacturing and management standards across all operations. The company holds major national and international certifications, including the Thailand Trust Mark (TTM) from the Department of International Trade Promotion, the Carbon Footprint for Organization (CFO) certification from the Thailand Greenhouse Gas Management Organization (TGO), ISO 9001, ISO 14001, ISO/IEC 17025, and GMP standards, as well as Green Industry Level 5 certification—the highest level granted by the Department of Industrial Works.

Today, NEO exports to more than 28 countries worldwide, with a strong market presence in the CLMV region, where its brands lead the market thanks to tailored product formats and pack sizes suited to local spending habits. Recently, NEO announced a major milestone for its "D-nee" brand in Vietnam: D-nee baby liquid soap became the #1 imported brand and entered the Top 5 in Vietnam's overall baby liquid soap market*, with plans to enter the Top 3 in 2026. This success is driven by a clear market-entry strategy: expanding nationwide distribution channels, accelerating e-commerce growth across Shopee and TikTok, building strong brand awareness, and rapidly executing product localization to meet the needs of Vietnamese consumers.

The company also operates under its sustainability framework, "Innovation from Core to Care," guided by an ESG roadmap focused on reducing greenhouse gas emissions and incorporating Post-Consumer Recycled (PCR) plastic into packaging to achieve its Net Zero target by 2050.

"NEO's next step is not only to maintain our FMCG leadership in Thailand, but also to expand further internationally, drive the steady growth of Thai brands across Asia, and demonstrate that Thai products have the strength to compete sustainably on the global stage," Mr. Suthidej concluded.

(*Source: Nielsen Vietnam, July 1, 2024 - June 30, 2025)

• ข่าวo:member
• ข่าวo:bus
• ข่าวo:loc
• ข่าวen