- Building a Wellness Community through diverse, accessible health and fitness activities in everyday life.
- Inviting customers to join the "Fit & Firm Challenge" with Anytime Fitness and Evolve Fitness, forming teams of three for a 10-week health challenge and a chance to win prizes.
Lotus's, a leading retailer under CP AXTRA Public Company Limited (CP AXTRA), is advancing its Happy & Healthy Mall vision, transforming its shopping centers from traditional retail destinations into happy community spaces. The vision is built around four key pillars: Food Destination, Lifestyle, Wellness, and Sustainability. Under the Wellness pillar, Lotus's is creating spaces and activities that promote healthy living and enhance quality of life through the "Eat Well, Live Well, Stay Healthy" concept, catering to people across five generations: children, teenagers, working adults, families, and seniors.
Lotus's is building a Wellness Community through everyday activities, including the Lotus's Run Club, aerobics and fitness classes, health check-ups, and Wellness Workshops — inspiring customers and local communities to participate and make health care an integral part of everyday life. Supporting this lifestyle, Lotus's Food Courts nationwide offer a wide variety of healthy menu options, including dishes stir-fried with water-stir-frying rather than oil.
Lotus's has partnered with Anytime Fitness and Evolve Fitness to launch the "Fit & Firm Challenge", inviting customers to form teams of three and take part in a challenge to improve their body fat percentage (Fat%) for better health. The campaign connects customers with Lotus's and with leading fitness partners to build a lasting Health & Wellness Community.
Registration for the "Fit & Firm Challenge" is free of charge and open until 15 September 2026. The challenge runs for 10 weeks from 16 September to 25 November 2026, with teams tracking their progress through body fat percentage check-ins and competing for a place among the Top 5 Teams at each participating store will receive a complimentary one-month gym membership for each team member and Lotus's Gift Vouchers. For full event details, participating stores, and terms and conditions, visit https://my.lotuss.com/promotions/26fitandfirmchallenge.
Driven by the "Happy & Healthy Mall" strategy, Lotus's brings together activities, spaces, stores, services, and partners to elevate local shopping centers into an Everyday Wellness Destination, where people can "Eat Well, Live Well, Stay Healthy," and enhance their quality of life every day. This reaffirms CP AXTRA's role in advancing Lotus's as a happy community space that supports lifestyles and meets the needs of people across all generations.
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