ข่าวประชาสัมพันธ์ update

PwC Thailand urges businesses to innovate to navigate megatrends and evolving standards

PwC Thailand highlights that Thai businesses are under increasing pressure from major global megatrends, including artificial intelligence (AI), climate change, and new accounting standards. These forces are interconnected and have a direct impact on financial performance and reporting. PwC Thailand advises organisations to closely monitor updates to accounting and sustainability standards, and to reposition their finance functions as strategic partners. Leveraging data analysis and investment