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FWD Insurance launches "Joy in Every Moment of Living" campaign Built on generational insights to encourage understanding in shared living

FWD Life Insurance Plc. (FWD Insurance) has launched its first brand campaign of 2026, titled "Joy in Every Moment of Living", reinforcing its continued commitment to distinctive brand communications under its brand promise, "Celebrate living." Building on insights around the generation gap, the campaign reframes these differences into a message about living together with empathy and understanding. It shares stories of people across different age groups—each with distinct roles, lifestyles and

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