ข่าวประชาสัมพันธ์ summer

Decoding Drivers Behind Rizhao's Summer 2025 Tourism Boom

Rizhao Daily During the summer of 2025, Rizhao's 19 key tourist attractions welcomed nearly 18.3 million visitors, generating RMB 309 million in revenue. Topics related to Rizhao on Douyin (TikTok) surpassed 2 billion views, and hotel and travel bookings grew 123% month-over-month. However, Rizhao has never focused merely on surface-level data like "visitor numbers," ; instead, the city emphasizes translating these figures into tangible results and measurable value. From "Seeing Sea" to "Playing