KTC has announced its 2026 business direction under the strategy "Shift Forward Survive and Speed Up with Digital & AI," driving an aggressive organizational transformation amid Thailand's sluggish economic climate. The company aims to maintain a strong portfolio while boosting operational efficiency for long-term growth through digital innovation, new business ventures, and strategic partnerships with Krungthai Bank and key allies to acquire 360,000 new members, while keeping NPLs below 2%. Mrs