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Online shopping in Thailand is moving beyond major ...

KTC Sees Online Shopping Become Part of Daily Life Household goods, personal care products and daily essentials rank among the most popular purchases

Online shopping in Thailand is moving beyond major sales campaigns and becoming a routine channel for household spending, according to KTC, as consumers increasingly turn to e-commerce platforms for products used in daily life. An analysis of spending by KTC credit cardmembers on Shopee from January to June 2026 found that the five most popular categories were home and living, beauty and personal care, home appliances, health products, and dry food and beverages. Spending on dry food and

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