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Oil Shortage Puts Thai Businesses and Brands at Risk of Losing Customer Trust: Must Communicate Early, Clearly, and Consistently

ABM Connect urges CEOs, corporate communications teams, and marketers to maintain customer trust by using crisis communications techniques to explain shortages and price increases clearly Bangkok, Thailand, 9 April 2026: ABM Connect Co. Ltd. says businesses in Thailand should treat the current oil shortage, linked to tensions in the Middle East, as a customer communications crisis as well as a supply chain issue. The impact goes far beyond lineups at Thai petrol stations. Customers are worried

09 เมษายน 2569 13:47 น.