B2S, under Central Retail, has partnered with leading publishers to launch a major campaign titled "B2S Book Curated for You," aimed at building a strong community of book lovers. The initiative positions B2S as Thailand's first fully integrated lifestyle bookstore. The company expects book sales to grow by 6-10% in 2026, driven largely by Gen Z readers. B2S is strengthening collaborations with top publishers while enhancing its role as a comprehensive bookstore serving all generations. Its
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