Thailand's small and medium-sized enterprises (SMEs) are entering a pivotal period in 2026 as consumer spending remains uneven, operating costs stay elevated, and digital competition continues to reshape the business landscape. In response, Krungthai Card Public Company Limited (KTC), The Office of Small and Medium Enterprises Promotion (OSMEP), and the Thai SME Confederation jointly hosted the 26th edition of KTC FIT Talk under the theme "SME Next Move: New Survival Strategies in a Business
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