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EGG Digital and Lotus's Pioneer Retail Data Narratives, Transforming CRM into Personalized Customer Experiences

EGG Digital has partnered with Lotus's to elevate CRM into a fully Data-Driven Experience through the "My Lotus's Fest 2025: My Shop Story" campaign. By applying AI analytics to transform massive volumes of transaction data into customer-specific data narratives—marking a first for Thailand's retail sector—the initiative enables deeper customer understanding and delivers individualized coupons and promotions when My Lotus's members connect via LINE. The campaign's success was recognized with a

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