1st October 2025 will see the launch of Paul Smith Loves Barbour, a new 33-piece collection comprising reimagined versions of some of Barbour's most iconic coats, alongside knitwear, accessories, and t-shirts. Inspired by country shows, the collaboration takes a playful approach to country classics, with unusual shades of waxed cotton, patchwork constructions, and a recurring Friesian cow motif. As two of the most beloved names in British fashion, Paul Smith and Barbour share a lot of common
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