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Booming 140-Million-Baht E-Reader Market: Global Giant Rakuten Kobo Partners with Meb Corporation to Enter Thai Market, Launching 3 Flagship Products with Major Promotions at the Thailand National Book Fair
The Thai e-reader market is attracting major attention as Rakuten Kobo, a global e-reader giant, partners with Meb Corporation, Thailand's number one e-book platform and e-reader distributor. They aim to capture a share of the market valued at over 140 million baht, which has seen a 60% growth driven by changing reading behaviors and accessible technology at affordable prices. Most recently, they launched three flagship e-readers, offering special promotions at the 54th Thailand National Book