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Deloitte: Thailand's digital momentum is real, yet the AI payoff is still to be unlocked

New Deloitte findings show the share of Thai organisations in the mid-to-advanced stage of digital adoption jumped from 28% to 42%, representing a 50% jump in a single year. AI adoption continues to accelerate, with 61% of Thai organisations now implementing AI. Half of businesses reported that AI has reduced costs, yet only 9% have unlocked new revenue, with 81% still unable to scale beyond pilots. Nearly 70% still treat AI as primarily an IT responsibility rather than a cross-functional

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