SET-JAT Teaches Thai Youth Marketing Principles

Bangkok--May 31--SET The SET-JAT Program and the Children's Museum of Bangkok Metropolitan Administration (BMA) have launched a "Mini Chatuchak Market" Project to provide opportunities for Thai youth to demonstrate their creativity. The program participants will learn how to do business and how to sell their products as well as learning from hands-no experience. Above all, the program focuses on doing business with ethics and giving something back to society. The Executive Vice President of the SET, Mr.Pundak Vejanurug, has announced that the SET-JAT Program of the SET in collaboration with the Foundation of the Children's Museum of the BMA is to hold this project for 11-15 year-old Thai youths to gain practical experience in operating a business. Youth participating in the program will learn about essential trading processes, starting from product selection, cost and profit calculation, (fair) pricing, and successful marketing, advertising, promotion, and store decoration They will also a chance to put all the principles into practice in from of the Children's Museum on July 20,20, and 27. "The SET established the SET Junior Achievement Thailand (SET-JAT) to educate Thai youth about fundamental economics, finance, business, investment, as well as career planning. When the Children's Museum initiated this project, which is the first ever in Thailand, SET-JAT was keen to actively cooperate. SET-JAT provides support to the Project in terms of the content materials and instructors without charge so as to give Thai youth opportunities to learn from start to finish the process of doing business, and trading principles that offer optimum benefits to all parties as well as contributing to society," SET Executive Vice President said. The "Mini Chatuchak Market" Project is now open to applicants. Please contact the Children's Museum of the BMA at 810 Kampangpetch Road, Chatuchak, Ladyao, Bangkok 10900 on Tuesday-Sunday between 10.00 a.m.-5.00 p.m., Tel: 0-2615-7333 Ext. 119, 146, 147, fax: 0-2615-7847, or send and email to: [email protected], ot browse the websits of SET-JAT program at www.set.or.th/set-jat For additional information, please contact Public Relations Unit: Ladawan Kantawong Tel. 0-2229-2036 / Kulvida Jintakawong Tel. 0-2229-2037 / Jiwassa Tipayanon Tel. 0-2229-2039 End. -ST-

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