Sponsor bolsters image as No. 1 brand of electrolyte beverage through 5-man band K-Otic under concept of “Free to Play”

Sponsor displays supremacy as Thailand’s number 1 brand of electrolyte beverage with “K-Otic” as the latest presenters. The popular singing group will invite Thai people to enjoy a new way of exercising under the concept of “Free to Play”. Sanit Wangvicha, Marketing Department Manager, T.C. Pharmaceutical Industry Co., Ltd., manufacturer of Sponsor, Thailand’s number 1 electrolyte beverage, disclosed that Sponsor dominated the market with 70% market share. “As the market leader, Sponsor seeks to continue the domination through effective marketing executions with the popular band K-Otic, composed of Tomo, Poppy, Kenta, Jongbe and Kuen, who are the latest presenters to highlight the newest concept of Free to Play in Feel Your Soul television commercial. This latest commercial introduces a new way of exercising, which is fun, easy and boundless. Anyone can do it anywhere in their own personal style,” he said. “This is an important market stimulation by Sponsor using exercise awareness building among modern consumers. The concept is to attract their attention and make them realize the benefits of healthy body and mind apart from enjoying regular exercise and sport outing with Free Style music video from the album Black List by K-Otic. Their music happens to reflect the true meaning of Free to Play,” he explained. As for the strategy behind “Free to Play” marketing concept, Sanit said: “Apart from the TV commercial, Sponsor will host football competition for 3-man soccer teams in iron cage in various provinces around the country including Bangkok, Chiang Mai, Surattani, Nakorn Ratchasima and Chonburi. In addition, Sponsor Thailand Championship 2009, a basketball tournament to win Her Majesty Queen Sirikit’s trophy, will be held to further promote sports involvement. Sponsor continues to participate in several activities such as cheering, dancing and dunking contests at the nationwide high-school level, which are the most watched events of their kinds,” he said, adding that in 2009, Sponsor targeted to grow by as much as 10% after launching the new marketing concept of Free to Play,” he concluded. For more information please contact: 4D Communications Co., Ltd. Wipavaris Ketpama 02-951-9119 สามารถคลิกดูภาพประกอบได้ที่ www.thaipr.net

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