“Wai Wai” Invested 30 Million Baht in Dehydrated Rice Vermicelli Market and Launched the First Ad in 39 Years entitled “The Only Trusted Brand” to Reinforce Its Market Leadership

“Wai Wai” budgeted 30 million baht to penetrate the dehydrated rice vermicelli market and debuted its first advertisement in 39 years under the theme of “Wai Wai Rice Vermicelli … The Only Trusted Brand” to reinforce its market leadership in noodle with chewy texture that has ruled the heart of over 90% of consumers for over 39 years. On this occasion, “Mr. Pramote Vilepana” was selected to sing the jingle narrating that Wai Wai has been well trusted by customers from generation to generation and it can be proudly said that Wai Wai Dehydrated Rice Vermicelli is the best for anyone who cooks. The Company has also prepared several marketing activities to complement the campaign. Miss Benyapha Prinnarath Marketing Director of Thai Preserved Food Factory Co., Ltd., the manufacturer of “Wai Wai” instant noodle and dehydrated rice vermicelli, revealed that the Company would like to underpin its position as the longtime leader with over 90% market share and the brand famous for the noodle with chewy texture for over 39 years. It has therefore launched the first advertisement of “Wai Wai Dehydrated Rice Vermicelli” under “Wai Wai Rice Vermicelli … The Only Trusted Brand” theme since the core content derives from the consumers’ trust in the products for all these years. In each Thai family and restaurant, everyone chooses Wai Wai Dehydrated Rice Vermicelli for the loved ones and customers because of its high quality. The advertising content presents Wai Wai as the only trusted brand by narrating the life of Thai family in each generation via fun and moving jingle. So adorable that it can put a smile on the audiences’ faces, the advertisement displays the consumers’ confidence in Wai Wai as the true value, both value of mind and value by taste sensation, passed down from one generation to the next. The older generation like grandmothers who were such a great cook passed down to mothers their skill and the technique of choosing high quality noodle with good chewy texture for the scrumptious food and from mothers to granddaughters and modern housewives who are novice cook. Nowadays, Wai Wai becomes the product that tightly strengthens the family bond and encourages close relationship between family members from cooking together to enjoying myriads of food with Wai Wai Dehydrated Rice Vermicelli as a key ingredient. Every group of consumers, including well-known noodle shops around the country, places their trust on and truly admires Wai Wai. The production team of this advertisement, Phoscine Co., Ltd., includes Mr. Kitti Srimahaphothong, the creative mind, Mr. Kiradej Ketkinta, director, Mr. Surak Suksevee, song composer, Mr. Pramote Vilepana, the singer, and Mr. Chomboon Liewampan, advertising strategist. Miss Benyapha added that six types of Wai Wai Dehydrated Rice Vermicelli currently consist of 180-g pack, 500-g. pack, large pack, 170-g. pack of brown rice vermicelli, 150-g. pack of rice stick and 2.7-kg. pack of Noodie rice vermicelli (fighting brand), with the distribution channels via shops in Bangkok and suburban areas as well as modern trade around the country. The main customers are noodle shops, restaurants and consumers. Regarding the marketing strategy for Wai Wai Dehydrated Rice Vermicelli, it is crucial to continually build brand awareness and recognition while increasing distribution channels as well as modernize and beautify the package. The Company has also prepared special promotion, such as “Having Wai Wai in the kitchen is like having a brand new kitchen in the house” offering customers a chance to win free kitchen decoration and kitchenware. “For this marketing campaign, the Company has spent over 30 million baht by focusing on mass media, namely TVC in free TV like Channel 3, 5, 7, and 9. Additionally, we are the sponsor of Muek Daeng Show, Tee Uan Chuan Hiew, Living Mantra, Krua Indy, Krua Khun Reed, local media or cable TV, such as Thai Chaiyo, Mongkol Channel, Live Shock, 94.5 radio station and 20 more radio stations in the north and northeast. Lastly, we have point-of-purchase (POP) media, such as poster, banner, sticker and shelf talker,” concluded Miss Benyapha. For further information, please contact Four Hundred Co., Ltd. Ms. Thanchanok Pankarn (Puy) Tel. 084-096-0068 or 02-553-3161-3 Mr. Sitikorn Sangiumprong (Pang) Tel. 081-913-1291 Sitikorn Sangiumprong PR Director Four Hundred Co.,Ltd 222/44 Premium Place Village 2, Kaset - Nawamin rd., Ladprao, Bangkok 10230 Tel: 0-2553-3161-3 # 11 Fax: 0-2553-3160 Mobile :: 081-913-1291, 086-314-1291 Email :: [email protected] msn :: [email protected] Company site: www.4h.co.th สามารถคลิกดูภาพประกอบได้ที่ www.thaipr.net

• ข่าวo:con
• ข่าวo:eco
• ข่าวth