Central Food Retail hails its “Give” concept To reach 10 percent growth in gift basket market

In anticipation of a surging economy and 10-percent growth in the gift basket business, Central Food Retail Co., Ltd., has launched a gift basket campaign powered by the concept “GIVE” to invite Thais to share good feelings by choosing from more than 100 designs. Ms. Chiranun Poopat, Senior Vice President – Buying & Merchandising and Marketing of Central Food Retail Co., Ltd., said, “This year, we have come up with “GIVE: Giving is never ending gift” as the concept for this year’s gift basket festive season. Thai people have gone through tough times this past year. But we believe that in this New Year's season, Thais want to enjoy good times. Tops and Central Food Hall wish to help them convey a message of happiness and thankfulness with gift baskets. Central Food Retail, the leader in the gift basket market, now operates Central Food Hall, Tops Market, Tops Super, and Tops Daily. Our “GIVE” concept is designed to meet every consumer preference, starting with: 1) Give the Best. More than 100 gift-basket designs have been prepared with top products from around the country and around the world. These baskets are designed to embrace the quality of “premium” – the best of giving to all. 2) Give Blessings. Gift baskets represent blessings. Based on the “GIVE” concept, each gift basket from each category represents various meanings: G-Glorious means a bright life; I-Intimate means a never-ending commitment; V-Vibrant brings a lively mind; and E-Earthy shows the world's brightness and wonderful smiles. 3) Give Maximum Benefits: A maximum 20 per cent discount is offered on top of special privileges from leading credit cards in the campaign. The discount and privileges are worth up to 28 per cent. 4) Give Back Good Things to Society. To make our GIVE concept complete in itself and to give happiness to people, we have prepared four card designs at 15 Baht apiece to raise funds for the Rama Foundation and the Foundation for the Welfare of the Mentally Retarded of Thailand Under the Royal Patronage of Her Majesty the Queen. 5) Give Good Health. In partnership with Bumrungrad Hospital International, we have created health-conscious gift baskets containing nutritional information and a Healthy & Delicious Diary with several healthy menus from Bumrungrad Hospital along with gift certificate for a medical check-up under its Healthy Life program worth 2,065 Baht. With so many Thais facing devastation in the recent flooding, the public has expressed their great hospitality. During this festive time, we have created survival bags of daily necessities in three designs for Baht 200, Baht 500 and Baht 1,000 as additional choices for customers who love to give. Central Retail forecasts the gift basket market this year will grow by 10 per cent to 830 million Baht. The company's goal is to maintain its 40 per cent market share, said Chiranun. Ms. Phattaraporn Phenpraphat, Vice President – Marketing & Public Relations Central Food Retail Co., Ltd., said, “The highlight of the gift basket campaign this year is that we budgeted 60 million Baht to promote our campaign, 'GIVE: Giving is never ending gift' . The GIVE concept enhances the gift baskets in four ways: G-Glorious: Bright Life. Carefully selective items in extravagant decorations aimed at delivering brightness, progress, and prosperity. Imported goods are included, such as premium chocolates and cookies, mineral water, fruit juices and Sparkle. The decoration contains a dark tone contrasting with color shades to bring out brightness. Prices range from 1,750 Baht to 13,350 Baht. I-Intimate: Never-ending commitment. Purchase the best items for your loved ones. Express your special care for them by giving healthy items, including high-quality grains and concentrated fruit juices. The decorative basket has light shades of pink, green, and blue with flower patterns to add delicate elements at prices from 1,450 Baht to 4,920 Baht. V-Vibrant represents a lively mind, full of premium items in lively colored baskets, offering smiles and sincerity with a group of healthy products, tea, coffee, fruit juices, cookies, and snacks that bring joy to life and the best of feelings during the festive season. The lively, brightly colored baskets range from 470 Baht to 2,850 Baht. E-Earthy brings to the world brightness and wonderful smiles. Eco-conscious consumers can re-use the basket for any occasion. It's filled with products, including organic items, that are best for health, life, and our environment, in baskets decorated in shades of green, brown, and white from 690 Baht to 7,200 Baht. Central Retail has prepared a catalog of gift baskets with discounts up to 28 per cent: ช็อปครบ/ใบเสร็จ ส่วนลดทันที ลดเพิ่มจากบัตรเครดิตCentral Credit Card / Value of purchase/receipt Instant Discount Robinson Visa Card / Krungsri GE Credit Card Additional discounts by Central Credit Card/Robinson Visa Card/Krungsri GE Credit Card เงินสด หรือ บัตรของขวัญ Cash or Gift Voucher 5,000 - 9,999Bt 5% - - 10,000 - 49,999Bt 10% Every10,000Bt Every10,000Bt Get1,100Bt(11%) Get gift certificate of200Bt (+2%) 50,000 - 99,999Bt 12% Every50,000Bt Every50,000Bt Get6,500Bt(13%) Get gift certificate of1,500Bt(+3%) 100,000 - 299,999Bt 15% Every100,000Bt Every100,000Bt Get16,000Bt(16%) Get gift certificate of4,000Bt(+4%) 300,000 - 499,999Bt 17% Every300,000Bt Every300,000Bt Get54,000Bt(18%) Get gift certificate of15,000Bt(+5%) More than 500,000Bt 20% Every500,000Bt Every500,000Bt Get105,000Bt(21%) Get gift certificate of35,000Bt(+7%) In addition, a customer can opt for a three-month, interest-free payment plan when buying gift baskets totaling at least 5,000 Baht per receipt and paying with the Central Card, Robinson Visa Card, or Kasikorn credit card. Redeem collected points for a 12 per cent discount. The promotion runs until January 15, 2011. Oranuch Nilpradit, Associate Marketing Director at Bumrungrad Hospital, said, “The New Year's season is an important time for people to give good things to one another. Bumrungrad Hospital believes the best thing in life is good health for our loved ones. We love to be a part of this effort to help Thais remain healthy and celebrate the season together while enjoying good health.” Bumrungrad Hospital joins Central Food Retail in creating a gift basket for good health designed by nutritionists at the hospital. They have selected products and nutritional information to celebrate the New Year's season. Those who buy the hospital’s health-conscious gift baskets will enjoy great menus and good health. A Healthy & Delicious Diary offers a variety of menus from Bumrungrad Hospital. Consumers will receive a gift voucher with a discount of 2,065 Baht when choosing a medical check-up under the Healthy Life program. For more information: Central Food Retail Co., Ltd., Khun Parichut Sangkaew: 02-831-7300, Ext. 7619 Poly Plus PR Co., Ltd., Khun Poranuch (Orn): 081-916-263, Khun Warinthronthip (Mum): 084-922-8765h สามารถคลิกดูภาพประกอบได้ที่ www.thaipr.net

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