Krungthai-AXA Life Insurance and SANFAH Co., Ltd. Launches “Knight Land” The First of its kind Financial TV Game Show in Thailand

          Krungthai-AXA Life Insurance, SANFAH Co., Ltd. and Workpoint CREATIVE TV launched "Knight Land ดินแดนอัศวินซ่า", an innovative action game show to help young people learn more about financial planning, with cash prizes up to 1,000,000 Baht for the final winning team. 
          Mr. David Korunic, CEO of Krungthai-AXA Life Insurance, said "Knight Land ดินแดนอัศวินซ่า" TV program has been created from Krungthai-AXA Life Insurance's strong desire to encourage Thai people, especially the "New Generation" or the GEN Y, to learn more about financial planning and to be more prepared for life's unexpected situations. As part of our digital campaign, Krungthai-AXA Life Insurance launched the "iProtect Game" earlier this year, whose objective is to educate young people about financial planning in an entertaining and fun way. Due to the excellent feedback and success of the iProtect Game we have adapted and developed this game into a TV game show to target a larger audience." 
          Khun Saifon Sutchasila, CMO of Krungthai-AXA Life Insurance, said "Knight Land ดินแดนอัศวินซ่า" is the 1st Thai TV game show about life insurance & financial planning. KAL is hoping that via this show we can be educated not only about the importance of accumulating your wealth, but also about managing and protecting your finances. Furthermore, while having fun, players will also benefit by learning more about Krungthai-AXA Life's Insurance products, which cater for all ages and needs, such as iProtect for life protection, iCare for health insurance and iWish which is a retirement plan, etc."
          Khun Nithi Smuthkochorn (Job), Managing Director of Sanfah Co., Ltd., Producer and MC of "Knight Land ดินแดนอัศวินซ่า", said: "Knight Land ดินแดนอัศวินซ่า" is the new action game show with the most challenging tasks and obstacles where the players have to use their energies and creative thinking as the "Knight". People at home are encouraged and welcome to join the game show. All genders are welcome and the only criteria is that you must be aged 18-35. The competition will be played between 3 teams: a couple, best friends and family. Each team will randomly be assigned one of the following celebrities to help them: Mr. Thanawat Prasittisomporn (DJ. Nui), Mr. Jittrin Kulkayadee (Jame), Mr. Na Chat Juntapun (Nicky), Miss Sukhontrava Kerdnimit (Mai), Miss Nalinthip Phoemphattharasakun (Fon), Miss Pimlada Chaiprechawit (Pear) and Mr. Pharunyoo Rojanawuttitham (tack), etc. The main objective of the game is to collect as many golden coins as possible from the three different stages; The Mummy Stage; The Virus Stage; and Grim Reapers. The first 2 teams who collect the most coins will move to the next round. At each station, The Knights will be challenged and weakened with obstacles coming from the Mummies, Viruses and Grim Reapers. However, the Knight will be given a Shield such as iProtect, iCare and iWish to protect them. These 3 shields have different abilities to protect the Knight from the above obstacles and will assist them in reaching the next stage. The team who reaches the nearest destination to the final point with the maximum number of coins will be the "WINNER" and receive the ultimate winning prize up to 1 Million Baht. 
          Be a "Knight" and join the fun game of "Knight Land ดินแดนอัศวินซ่า" ! You can submit your VDO clip introducing your team as a couple, friend or family. Just send 1-minute VDO clip to [email protected] before the 31st of October 2015. Follow us on https://www.facebook.com/knightlandgame and IG: knightlandgame. On-air on Workpoint CREATIVE TV Channel 1 (Digital TV Channel 23) at 3.00-4.00 pm. The first airing will be on 7th November 2015 nationwide.