Bangkok--Mar 30--Taro Amazing Film
                                                                                                                            
                                                                                                                                     Taro Amazing Film programme by Taro fish snack, designed to bring
                                                                                                                             film buffs extra tips, teams up with Chester's Grill restaurant, Major
                                                                                                                             Cineplex theatre and Starpics magazine to launch the "Taro Amazing Film
                                                                                                                             Heart Attack" festival to give away tickets for super-action movies plus
                                                                                                                             cool offers for a great summer movie outing early April.
                                                                                                                                     This is another activity Taro fish snack proudly presents to movie
                                                                                                                             lovers by joining hands with the three allies to bring them total
                                                                                                                             enjoyment in cool comfort during summer school holidays and vacations,"
                                                                                                                             said Khunvat Rojanagatanyoo, Deputy Managing Director of Premier Marketing
                                                                                                                             Co. Ltd., the initiator of Taro Amazing Film.
                                                                                                                                     From Friday, April 3 to Thursday, April 9, 1998, the Taro Amazing
                                                                                                                             Film Heart Attack will screen 8 thrilling, action films from three major
                                                                                                                             film studios Columbia, Tristar and Buana Vista at Major Cineplex theatre,
                                                                                                                             Sukhumvit.  The films are Metro, Con Air, Air Force One, The Fifth
                                                                                                                             Element, Anaconda, Men in Black, Double Team and Face/Off.  Plus the
                                                                                                                             Preview of "Replacement Killers" on April 3.
                                                                                                                                     From March 31, a movie ticket can be collected on handing an empty
                                                                                                                             pack of Taro fish snack while purchasing a super-save set meal at
                                                                                                                             Chester's Grill restaurant-Major Cineplex Sukhumvit.
                                                                                                                                     The customer will also get a Bt60 set of discount coupons valid at
                                                                                                                             the Major Cineplex: a Bt20 discount at Major Bowl, a Bt20 at Imax Dome, a
                                                                                                                             Bt10 off a chicken burger and Bt10 off a glass of Pepsi at Chester's
                                                                                                                             Grill.
                                                                                                                                    "The event will also boast shows and stage activities, including
                                                                                                                             from winners of the 1997 SEACON Square-Thailand Cheerleaders Contest,
                                                                                                                             movie quiz, a film exhibition featuring the top 10 all-time and 1997 box
                                                                                                                             office films, movie briefs, behind-the-scene and the making of new movies
                                                                                                                             such as The Replacement Killers and Godzilla.  The extra enjoyment is
                                                                                                                             aimed for Taro customers, mainly active moviegoers who follow their
                                                                                                                             passion closely," said Mr.Khunvat
                                                                                                                                     Movie buffs and action film lovers will also be alerted about the
                                                                                                                             festivals through Chester's Grill tray mats, Starpics magazine, posters,
                                                                                                                             radio stations, and on video walls at Major Cineplex Sukhumvit beginning
                                                                                                                             today.
                                                                                                                                     "We hope all participating film buffs fully enjoy a movie outing
                                                                                                                             at the Amazing Film festival this summer holidays from seeing thrilling,
                                                                                                                             action films, and learning the wonder of motion pictures at the exhibition
                                                                                                                             Taro Amazing Film and allies put together for them," said Mr.Khunvat.
                                                                                                                             "They can enjoy great meals at Chester's Grill, drink refreshing cool
                                                                                                                             Pepsi, the drink of GenerationNext, and CP-Meiji dairy products as well as
                                                                                                                             have a great time among friends at Imax Dome or Major Bowl."
                                                                                                                                     Taro Amazing Film and entertainment partners also plan to organise
                                                                                                                             similar campaigns for film buffs throughout the year.  These include Taro
                                                                                                                             Film Preview to see new movies before others, distribution of sought-after
                                                                                                                             movie collectibles, movie exhibits, fun movie games and quiz on TV show,
                                                                                                                             magazine and in front of theatres.
                                                                                                                                     Please contact: 632-8300-7
                                                                                                                             End.