THE NEW BRAND STRUCTURE OF SOCIETE GENERALE GROUP

Bangkok--Apr 7--Societe Generale Starting in April 1998, the International commercial and Investment banking, asset management and private banking businesses of Societe Generale Group will be marketed under a new brand name, SG. The new SG logo will be shared by all international activities and reflects Societe Generale's ambition to become a reference bank offering its customers a co-ordinated range of international capabilities across different banking and investment activities. Years of international development have resulted in a proliferation of different names for the commercial and investment banking activities (Societe Generale Securities, SGST, SocGen-Crosby, Societe Generale Asia, Societe Generale Frankel Pollak, SGAM, etc.). The adoption of SG as a single brand will enable the Group to focus its marketing, raising its international profile, as a provider of international banking and investment services. From this month, the Societe Generale Group will operate several commercial brand names. In the French market these are Societe Generale, Sogenal and Credit du Nord, Internationally, these are SG, SG Asset Management and SG Private Banking. For further information please contact: Anne Hughes Head of Communication, Asia Societe Generale 41th Floor, Edinburgh Tower 15 Queen's Road Central Hong Kong. Tel (852) 2166 4021 Fax (852) 2166 4658. End.

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