Kodak and Seagate Improve 'Bridge' Between PCs and Advanced Photo System

Bangkok--Sep 23--Kodak Recently Eastman Kodak Company and Seagate Technology, Inc. today announced they have formed an alliance to create and refine an improved technology bridge between the Advanced Photo System (APS) and the personal computer. The alliance plays directly to the strengths of both companies. Seagate is the world's leading supplier of information storage devices, with considerable technological capabilities in global manufacturing, vertical integration and engineering expertise. Kodak is the world's largest imaging company whose work increasingly involves digital technology, combining the power and convenience of electronics with the quality of traditional photography. Under the companies' agreement, Seagate will be exclusively licensed to manufacture and sell Advantix film drives, and will market the products to original equipment manufacturers (OEMs) of personal computers as an in-bay product and external peripheral. The alliance encompasses aspects of marketing, manufacturing and sales, and at the same time, the two companies will work to develop the next generation of film drives. With the Advantix film drive, users can enjoy all the benefits of digital imaging-including e-mailing their pictures, editing images and designing customized picture creations and produce high-quality output at the desktop or from their photo retailer. "Thanks to Seagate and its industry-leading performance, this alliance brings Kodak state-of-the-industry manufacturing, a greater ability to engineer cost out of the product and a new level of access to the OEM marketplace," said Robert J. Keegan, President, Consumer Imaging Division, Eastman Kodak Company. "What's more, it's a big step in enabling PC users to take full advantage of the unique features and technologies of the Advanced Photo System." "Our alliance with Kodak offers us an opportunity to work with the leading imaging experts on the latest innovations in digital imaging and combine that with our expertise in information storage," said Stephen J. Luczo, President and Chief Executive Officer, Seagate Technology. "Our strategic focus is on delivering products and technology that enable people to get information the way they want it. That information could be in the form of a picture or a thousand words; what is important is that it's the Seagate will manage its Advantix activities within the Removable Storage Solutions group, based in Costa Mesa, CA. Kodak is already marketing two Advantix film drive models and software that scan the negatives in Advanced Photo System cassettes, which are drop-in loaded film cartridges, and upload the images into a PC. There, computer users can manipulate the images to eliminate red-eye, crop and correct color, as well as specify any of the three APS print formats. Once an APS image is in a computer, use A more sophisticated model of the film drive (shipping early next year) will electronically write a title and date as well as cropping, print format and size and reprint quantity information back to the negatives in the APS cassette. The user, having set up the custom order at home, can then take the cassette to a photofinisher where the images can be printed as traditional photographs or enlargements. Seagate Technology, Inc. (NYSE:SEG) is a leading provider of technology and products enabling people to store, access, and manage information. The Company is committed to providing best-in-class products to help people get information when, where and how they want it. Seagate is the world's largest manufacturer of disc drives, magnetic discs and read-write heads, an innovator in tape drives, and a leading developer of Enterprise Information Management software. Seagate can be found around the globe and on Headquartered in Rochester, NY, Kodak is the world leader in imaging. It can be reached on the Internet at www.kodak.com. Kodak and Advantix are trademarks of Eastman Kodak Company. For further information please contact: Joyce See (65) 488-7579 [email protected] SEAGATE End.

• ข่าวEastman Kodak Company
• ข่าวSeagate Technology
• ข่าวo:loc
• ข่าวen