VIDEO RESEARCH INTERNATIONAL (THAILAND) LTD. COMPLETES DONATION OF THAI ACR DATABASE TO EIGHT THAI UNIVERSITIES

Bangkok--Jan 6--Aziam Burson-Marsteller Company plans to provide updated data and hold meeting with university representatives to discuss the utility of the Thai ACR Video Research International (Thailand) Ltd., (VRIT), a leader in the consumer marketing research industry, announced today that it had completed the initial phase of its Thai ACR donation by successfully deploying the Thai ACR 2000 dataset and software to eight Thai universities. The company is currently planning for the provision of year 2001 data to the universities in January. Video Research provided the Thai ACR dataset and software to the universities for free as part of its ongoing social contribution program. Thai ACR is a single source database that measures product consumption behavior and media contact of Thai consumers. The Thai ACR is used by advertising agencies and television stations in their marketing and media planning. The survey has been conducted every year since 2000, the fieldwork for the Thai ACR 2002 has been completed. Mr. Tetsutaro (Tom) Umeda, Managing Director of VRIT reported that the company was very pleased that now over 1,000 Thai marketing and advertising students are able to utilize the Thai ACR data and software in order to further their education. The Thai ACR is available for both students and faculty on approximately 150 desktop computers located across the eight recipient universities. He went on to say that VRIT was proud that its contribution will be an important part of the education and training for the Thai marketing leaders of tomorrow. The completion of the initial Thai ACR donation marks the end of a process in which the Thai ACR 2000 dataset and VRIT’s analytical software were installed on computers at the faculty of marketing or advertising at the participating universities. These universities are Assumption University, Bangkok University, Chulalongkorn University, Payap University, Rangsit University, Thai Chamber of Commerce University, Thamassat University and Turakij Bandit University. Mr. Umeda stated that in order to maximize the benefits of the ACR donation VRIT is conducting a series of training sessions for faculty and students. VRIT has a great deal of knowledge and expertise concerning the use of the ACR and it is very happy to share this with Thai marketing and advertising students and so enhance their educational experience. Currently, VRIT is making preparations to deliver the year 2001 dataset to the universities. With this new data, faculty and students will be able to compare year-on-year trends and develop more realistic and sophisticated marketing models. In the near future VRIT is also planning to organize a meeting with faculty from the universities who have utilized the Thai ACR data and software. At this meeting the university representatives can offer their feedback on the Thai ACR as well as make recommendations for future enhancements. VRIT will in turn provide an update on the Thai ACR as well as discuss the new dataset that it is providing. The company will also provide its expertise and know-how to address any issues that the universities may have encountered. Video Research International (Thailand) Ltd. Video Research International (Thailand) was officially launched in January 2002 and was established in order to contribute to corporate marketing activity by providing the necessary accurate data, and the information, which is generated from this data. Mr. Tetsutaro (Tom) Umeda serves as the Managing Director of VRIT. Currently, the company's principle product is the Thai ACR, which is a single source database on media contact and consumer behavior in the Thai market. The company is preparing to compete for the contract of Television Audience Measurement services to the Thai market. About Thai ACR The Thai ACR (Audience and Consumer Report) covers both media usage and exposure, and consumption/purchasing behavior of members of the general public. The Thai ACR allows users to analyze the results of their existing marketing and media strategies as well as compare them to those of their competitors. It is a highly effective tool for both marketing planning and media planning. Thai ACR Basic Facts: - Survey sample size 4,500 Respondents were men and women between the ages of 12 and 59. Products measured: - 90 product categories - 2,000 unique brands Media measured: - 7 TV stations - 160 radio stations - 35 newspapers - 140 magazines End. -SN-

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