IMAX DMR(R) Shows Early Success in China - Peace Cinema IMAX(R) Theatre is Top Performer for Spider-Man 2 in China

Press Releases » พุธ 25 สิงหาคม 2547 11:09 น.

SHANGHAI, Aug. 25 --CNW-AsiaNet/InfoQuest

IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Evershining Large Format

Theatre Management Corp., a division of Shanghai United Cinemas, today

announced that the Peace Cinema IMAX(R) theatre has become one the top

performing theatres in China, selling out over a dozen shows of Spider-Man 2 --

more than any other theatre in the region. The sequel to the 2002 box office

sensation Spider-Man was digitally re-mastered into IMAX's format through

IMAX's revolutionary IMAX DMR(R)(Digitally Re-Mastering) technology, for

exhibition in IMAX theatres. The early success of IMAX DMR in China helps to

build the momentum of IMAX's commercial strategy in the Company's fastest

growing market.

"The popularity of the Peace Cinema IMAX theatre demonstrates the added

value that The IMAX Experience(R) brings to our multiplex and we are thrilled

that Spider-Man 2: The IMAX Experience has drawn such an impressive number of

moviegoers," said Wang Bozheng, General Manager of Peace Cinema. "The public's

willingness to pay a premium ticket price clearly indicates that there is a

demand to see Hollywood films in IMAX theatres and so far, the feedback has

been extremely positive."

"The strong performance of the Shanghai Peace Cinema IMAX theatre's first day and date release of an IMAX DMR film is an important indication of the

worldwide appeal of IMAX DMR films," said Larry T. O'Reilly, Senior Vice

President, Theatre Sales and Film Distribution, IMAX Corporation. "We have

seen that when the popularity of an IMAX theatre grows in a new market, there

is often demand for additional IMAX theatres in surrounding markets. The

success of Spider-Man 2: The IMAX Experience at the Peace Cinema demonstrates

that there is demand for The IMAX Experience in China and with the help of top

exhibitors such as Shanghai United Cinemas, we look forward to continued

success with our expansion in the region."

In addition to the IMAX Theatre at Peace Cinema, there are three other

IMAX theatres currently operating in the region with several more scheduled to

open. There are two IMAX theatres located at the Shanghai Science and

Technology Museum and one IMAX theatre located in Harbin, at the Heilongjiang

Science and Technology Museum. China is IMAX's fastest growing market, with

eleven theatres expected to be operating by 2006.

About Shanghai Evershining Giant Screen Theatre Co. Ltd.

Jointly invested and founded by Shanghai Evershining Culture (Group) Co., Ltd. and Shanghai United Cinema Line Co., Ltd. in October, 2003, Shanghai

Evershining IMAX Theatre Co., Ltd.'s businesses include IMAX theatre operation

and investment in potential IMAX theatres. Shanghai Evershining IMAX Theatre

Co., Ltd. owns and operates the IMAX theatre at Peace Cinema, the first

commercial IMAX theatre in China.

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's leading

entertainment technology companies. IMAX's businesses include the creation and

delivery of the world's best cinematic presentations using proprietary IMAX

and IMAX(R) 3D technology and the development of the highest quality digital

production and presentation. IMAX has developed revolutionary technology called

IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35mm

film to be transformed into the unparalleled image and sound quality of The

IMAX Experience. The IMAX brand is recognized throughout the world for

extraordinary and immersive family entertainment experiences. As of June 30,

2004, there were 240 IMAX theatres operating in 35 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at

www.imax.com.

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks

and uncertainties which could cause actual results to differ materially from

future results expressed or implied by such forward looking statements.

Important factors that could affect these statements include the timing of

theatre system deliveries, the mix of theatre systems shipped, the timing of

the recognition of revenues and expenses on film production and distribution

agreements, the performance of films, the viability of new businesses and

products, and fluctuations in foreign currency and in the large format and

general commercial exhibition market. These factors and other risks and

uncertainties are discussed in the Company's Annual Report on Form 10-K/A for

the year ended December 31, 2003 and in the subsequent reports filed by the

Company with the Securities and Exchange Commission.

SOURCE: Imax Corporation

CONTACT: Media: IMAX Corporation, New York, Romi Schutzer

(212) 821-0144, [email protected]

Entertainment Media: Newman & Company, Los Angeles, Al Newman

(818) 784-2130, [email protected]

Analysts: IMAX Corporation, New York, Cheryl Cramer

(212) 821-0121, [email protected]

Business Media: Sloane & Company, New York, Whit Clay

(212) 446-1864, [email protected]

--Distributed by AsiaNet (www.asianetnews.net)--

--InfoQuest (SP)--

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IMAX DMR(R) Shows Early Success in China - Peace Cinema IMAX(R) Theatre is Top Performer for Spider-Man 2 in China

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