“FORD SOLUTIONS” – MARKET FIRST EXTENDED WARRANTY PLANS ENSURE CUSTOMERS’ PEACE OF MIND

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Bangkok--13 Mar--Ogilvy Public Relations Worldwide

“Ford Solutions” sets new industry standard for extended service offerings aiming at providing peace of mind for all customers and reduce risks of unexpected expenses Authentic Ford parts and skilled technical services guaranteed 4 programs under Ford Solutions are: Premium Protection Plus – extending warranty period to all Ford customers to up to 5 years/140,000 k.m., covering more than 8,000 parts Safe Pack Protection Plus – extending warranty period for heavily-used vehicles, covering key mechanical categories Roadside Assistance – 24-hour roadside assistance service with nationwide coverage Ford Solutions Insurance – first-class insurance with the highest protection for the cars and passengers, confident with original Ford parts coming with warranty certification Ford Thailand sets to excite the market with the launch of “Ford Solutions”, Thailand’s first comprehensive world-class extended service guarantees with the widest range of protection programs aiming to reduce risks for customers from unexpected expenses while ensuring peace of mind and driving confidence. Mr. Wichit Wongwatthanakan, Vice President - Customer Service, Ford Thailand, said, “The launch of “Ford Solutions” is a part of our new brand campaign committed to “Make Every Day Exciting”. To help our customers enjoy every kilometer of their lives, Ford is providing them with the highest possible confidence in quality products and reliable services. “The idea of providing the Ford Solutions extended services is to provide the best and longest possible protection beyond the industry standard 3-year/ 100,000 kilometer factory warranty. “Ford Solutions”, therefore, was introduced as the country’s first comprehensive extended service offerings that provide the widest range of services and the greatest protection. Ford customers can simply come to any of our showrooms and enjoy our one-stop service.” “Ford Solutions” comprises of four innovative protection programs that increase customers’ peace of mind and confidence in their journeys to every corner across Thailand. It helps eliminate worries and unexpected expenses that may happen out on the road. Ford Solutions is a sound investment that enables customers to take good care of their vehicles and increase the resale value of the car. The four programs under “Ford Solutions” are as follows: Premium Protection Plus* – this superior protection plan is offered only at Ford Thailand by extending the warranty period for all nameplates to five years or up to 140,000 k.m. (depending on which arrives first), covering the 11 major areas and 8,000 parts items, or approximately 85% of the entire car, as well as labor costs incurred. Under the Premium Protection Plus, Ford customers can choose from a variety of packages that best suit their needs. Safe Pack Protection Plus* -- The best value-for-money extended warranty offering for heavily used vehicles. It also covers up to 5-year/200,000 k.m. for Ford Ranger pickup and 5-year/140,000 k.m. for other nameplates. The program covers four major areas that are crucial to the functionality of the vehicle and any additional labor costs. Roadside Assistance Program – Anytime around the clock, when a customer’s car breaks down, runs out of gas, or even when the customer locks his/her key inside the car, Ford Roadside Assistance Call Center will send a well-trained technician to help at the site, including towing the car to the nearest Ford service center. * Extended warranty is available for new car buyers or those who have bought their vehicles for no longer than 30 months or 90,000 k.m. and also have their cars checked regularly at Ford service centers. Ford Solutions Insurance – First-class insurance provided by New Hampshire Insurance, a company under American International Group Inc, guarantees the best-possible fees. There is a dedicated Call Center number that provides the highest possible convenience for Ford customers. In case of accident, all parts will be replaced with genuine Ford parts which come with one-year warranty certification. “Ford Solutions offers superior value for money as it covers parts in major categories. With Ford Solutions protection, customers will enjoy worry-free driving for five full years with no extra costs. They can expect a higher resale value because their cars are taken care of well by Ford’s experienced technicians and equipped with authentic parts,” said Mr. Wongwatthanakan. Ford Solutions will be officially launched at the 2007 Bangkok International Motor Show and ready to provide extended protection to all customers buying new Ford cars at the event or existing customers buying any programs under Ford Solutions at the event. Click for photo release at www.thaipr.net

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