Nestle sets to increase penetration of breakfast cereal in Thailand with the launch of its latest innovation “NESTLE KOKO KRUNCH DUO”

Nestle sets to increase penetration of breakfast cereal in Thailand with the launch of its latest innovation “NESTLE KOKO KRUNCH DUO”, the only breakfast cereal with the ultimate combination of chocolate and white chocolate in every delicious bite, first in Thailand and Asia For the first time in Thailand and Asia, NESTLE, the market leader in Breakfast Cereals, unveils the latest product innovation “NESTLE KOKO KRUNCH DUO”, the ultimate chocolaty combination of Original Chocolaty KOKO KRUNCH plus new White chocolate cereal pieces, to reinforce its leadership position and celebrate the two decades of success in Thailand. Siriporn Ruangthammakit, Country Business Manager – Breakfast Cereals, Nestle (Thai) Ltd., reveals that with the increasing demand of Thai consumers towards breakfast foods that are nutritious and yet convenient to prepare and the great success of NESTLE KOKO KRUNCH, the most popular and well trusted Breakfast Cereals brand in Thailand, NESTLE is proud to introduce the new innovation, first in Thailand and Asia, “NESTLE KOKO KRUNCH DUO” to serve the changing consumer lifestyle. NESTLE KOKO KRUNCH DUO is a line extension of KOKO KRUNCH, the No. 1 brand in the category which has been in the heart of Thai consumers for two decades. “NESTLE KOKO KRUNCH DUO” is the only breakfast cereals with the ultimate chocolate combination of chocolate and white chocolate. It is made from wholesome grains and fortified with 11 vitamins and minerals. “NESTLE KOKO KRUNCH DUO” is targeted at kids, aged 9 to 15, and also for the whole family. “NESTLE KOKO KRUNCH DUO” is available in a 170-gram pack size at an affordable price of only 73 baht. The product is now available in all leading supermarkets, hypermarkets and grocery stores nationwide. “The company has set aside more than 20 million baht to support the launch of NESLTE KOKO KRUNCH DUO to create brand and product awareness. The new TV commercial, using cartoon animation, has been on air since the beginning of July to communicate the unique chocolate combination and its nutrition benefits. Product sampling will be rolling out to make it easy for consumers to experience the products, coupled with organizing consumer activities at all prime locations to build engagement between the brand and consumers,” says Siriporn. “In addition, the company is going to organize the big consumer event entitled ‘NESTLE KOKO KRUNCH DUO Ruam Phol Khoo Hoo Khoo Mun’ to be held on September 9 at the Paragon Cineplex on the 5th floor of Siam Paragon Shopping Complex. This event is aimed to be the gathering of the largest number of DUO for the first time in Thailand. The event will include stage activities, fun games and mini concert from AF2 artists – BOY, AOF, PATCHA and MY. The DUOs, who are interested to join the event, will have to make reservation at Tel 02-657-8657 EXT. 0 before August 31, this year. On the event day, consumers only have to come along with their DUO whether they are brother & sister, friends, or mom & kids, and present two top flaps of NESTLE KOKO KRUNCH DUO packaging, to be entitled to enjoy all the activities, she adds. The breakfast cereals market is growing continuously at 10% to 20% annually, with market value approximately 600 million baht last year. The market is estimated to grow at around 20% this year due to higher acceptance of breakfast cereals among local consumers, as well as today busier lifestyle of modern parents. Breakfast cereal is a nutritious breakfast food alternative that perfectly fit with this modern lifestyle and Chocolate cereals is the most popular flavor among the Thai consumers. Chocolate Cereals is growing rapidly with market value of approximately 300 Million Baht, half of the total breakfast cereals market, and NESTLE KOKO KRUNCH is leading the chocolate cereals segment. For media enquiry, please contact Mind Touch Company Limited – PR Consultant Savitree Peungcharoenkun (081 816 4598) Or Chatsaral (Pom) Tiamwon (089 443 6886) Click for photo release at www.thaipr.net

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