BAY launches “Krungsri Yellow Points” to reward Krungsri ATM customers with a chance to travel abroad with AF4 members

Bank of Ayudhya Public Company Limited (BAY) today launches ”Krungsri Yellow Points”; a marketing campaign designed to allow Krungsri ATM and Krungsri Visa Electron cardholders to collect points when they perform transactions at Krungsri ATMs. The points can then be used to collect exciting prizes. Mr. Roy A. Gunara, Head of Consumer Banking, Bank of Ayudhya PCL., said that the “Krungsri Yellow Points” campaign will run from November 8, 2007– February 29, 2008 and will reward BAY customers who perform transactions including inter-region money withdrawals, inter-region domestic money transfers, inter-bank money transfers, fund transfers using the BAY Cardless ATM service, bill payments, and mobile top-ups at any of over 2,600 Krungsri ATMs nationwide. Customers can redeem their accumulated points for variety of prizes provided by the Bank. To make “Krungsri Yellow Points” more special, cardholders who enroll in the program between November 8-28, 2007 will receive a free 30 points upon signing up at any Krungsri ATM. Also the 200 customers who accumulate the most points during this time will receive complimentary admission tickets valued at THB1, 000 to join the Krungsri AF Funtasia Day at Dream World on December 2, 2007. Moreover, for every 5 points collected, customers will be entitled to 1 chance in a lucky draw to win a package tour to a beautiful outbound destination accompanied by AF4 singers. For more information about “Krungsri Yellow Points”, please contact Krungsri Call Center 1572 or visit www.krungsri.com. About Bank of Ayudhya Public Company Limited Bank of Ayudhya Public Company Limited [symbol in SET: BAY], established on January 27, 1945, is the fifth largest commercial bank in Thailand in terms of total assets. BAY provides a full range of banking services to both its commercial and individual customers through 562 branches nationwide. On 3 January 2007, BAY and GE Money, a premier global consumer financial services firm, successfully became strategic partners when GE Money took a 25.4% equity stake (fully diluted) in the Bank and subsequently increased its stake to 33% (fully diluted) on September 18. Plans are underway to leverage the synergies of both BAY and GE Money to help achieve BAY’s vision to become the most admired universal bank in Thailand. For media inquiries, please contact: Mrs. Jira Supachayanont Senior Vice President, Public Affairs Department Tel: 02 296 3795 Fax: 02 683 1271 Email: [email protected]

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