Bangkok--22 Oct--Ogilvy Public Relations Worldwide
Singha Beer, international premium lager from Thailand, has come up with a unique offering that will definitely delight visitors at this year’s Anuga 2007, the world’s largest food and beverage exhibition, on 13-17 October in Cologne, Germany. Through its interesting concept “Premium Taste Beyond Time and Place”, Singha once again takes its role as Thailand’s “cultural ambassador to the world” by showcasing the excellent quality of the Thai premium lager Singha Beer, as well as the Kingdom’s rich culture, heritage and values to the international audience.
For this global event to be attended by international traders, food and beverage experts and enthusiasts, Singha Beer has invested in creating the awesome Singha booth, as well as in exclusively creating four special recipes by bringing in renowned chefs from the Oriental Cooking School of the Oriental Hotel Bangkok.
Also, the Singha Beer and Food Pairing Party slated at 3 p.m. on October 13 at Hall 8, Booth # 036 will provide visitors the opportunity to try for themselves how Singha Beer pairs perfectly with any type of food.
Thai ingenuity, International appeal
Singha Beer is enjoyed in around 40 countries worldwide and is widely regarded as the only Thai beer with premium international flavor. With such premium image and personality, it is but fitting to create for Singha Beer a showcase that is modern, sophisticated and truly world-class at Anuga 2007.
Guests will surely be delighted to discover that the Singha booth at Anuga 2007 has been created to be truly one-of-a-kind. Distinctively appealing, the booth reflects the artistic talents of Thai designers who combined the elements of fine craftsmanship and modern sophistication, thus creating an atmosphere that is both welcoming and invigorating.
Hand-woven rattan was used to build an intricate material to cover the walls and ceiling, and create a subtle interplay between the shades and shadows created by inspired lighting. Generating a feeling of conviviality is the wise use of colors, with the Singha trademark warm yellow gold dominating the scene. Of course, the design does not go overboard, that combining the elements of classic refinement and modern sophistication was successfully achieved.
As there is no better way than seeing and admiring it yourself, the Singha booth at Anuga 2007 can be found at Hall 8, Booth # 036.
Contemporary indulgence, Classic inspiration
The only Thai beer with premium international flavor made with ingredients from the finest hop-growing regions in the world, Singha Beer is now enjoyed in around 40 countries worldwide including the UK and the US. At Anuga 2007, Singha Beer further brings its renowned reputation a few notches higher by demonstrating that its premium quality pairs perfectly with any kind of cuisine.
To do this, special recipes exclusively developed for this global event await guests. Singha has brought in two renowned chefs from the Oriental Cooking School of the Oriental Hotel Bangkok to give contemporary twists to some classic dishes, to bring out Singha Beer’s premium quality that goes well with any type of food. Aptly called “Contemporary Indulgence, Classic Inspiration”, the array of special menus exclusively developed for this occasion, and to be paired with Singha Beer, will definitely provide a rare experience to visitors at the Singha booth during the festival.
The special recipes developed exclusively for the event took years of culinary experience, research and inspiration to revive classic indulgences from the past and come up with contemporary renditions of cuisines from years gone by.
The result is a rare gastronomic experience that perhaps no one in this time has ever tried before. Pairing any of these dishes with Singha Beer brings an amazing experience in premium quality and taste, by sending subtle hints of classic mystery and modern indulgence to the palate.
Definitely something to watch out for is the exclusive Singha Beer and Food Pairing Party slated at 3 p.m. on October 13, when visitors will see for themselves how Singha Beer pairs perfectly with any type of food.
Issued on behalf of : Boon Rawd Trading International Co., Ltd.
For more information : Jintana Duangkaew (
[email protected])/
Juraikarn Trakulvech (
[email protected])
Ogilvy Public Relations Worldwide Ltd.
Tel. (662) 2205 6653, (662) 205 6611
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