ESPN STAR Sports Secures Broadcast Rights to 2010 Winter Olympic Games and 2012 Summer Olympic Games for 22 Countries across Asia
Asia’s No. 1 Sports Broadcaster signs landmark deal for the Indian Subcontinent and South East Asia.
ESPN STAR Sports (True Visions, Ch. 65 / 66) today announced it has secured the exclusive non-standard television rights including cable & satellite television from the International Olympic Committee for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian subcontinent and South East Asia.
The agreement will see ESPN STAR Sports deliver comprehensive coverage of premier Olympic programming across cable & satellite television platforms and simultaneous transmission on IPTV and Mobile TV to fans in 22 markets across Asia with over 200 hours of coverage for the London 2012 Olympic Games and over 60 hours of coverage for the 2010 Winter Games to be held at Vancouver. In addition, ESPN STAR Sports will also be broadcasting top class Olympic Games programming showcasing golden moments from over 30,000 hours of Olympic Games archives covering the history of the Olympic Games.
Manu Sawhney, Managing Director, ESPN STAR Sports said, “We are extremely pleased to partner with the International Olympic Committee. This is the first time that IOC has awarded the rights to a pay TV platform across this the region and it is a testament to our commitment of reaching out to a wide audience base across Asia with the most interesting and compelling programming. We are committed to promote the spirit of the Olympic Games and are delighted that our viewers can now be part of the excitement as they watch, share and celebrate the 2010 Winter Games, 2012 Summer Games and additional Olympic Games programming on our platforms.”
IOC Executive Board Member Richard Carri?n said, “We are delighted to welcome ESPN STAR Sports to the Olympic Movement. Their support will enable us to provide high quality coverage of the Vancouver and London Games to Olympic fans and help to promote Olympic sports across the region.”
The historic deal with the IOC for Vancouver 2010 and London 2012 Olympic Games comes right after ESPN STAR Sports acquired exclusive television rights to broadcast FIFA’s stellar line-up of international football events including the 2010 FIFA World Cup and 2009 Confederations Cup for the Indian Sub-continent.
With 17 networks covering 24 countries, each localized to deliver differentiated world-class sports programming to Asian viewers, ESPN STAR Sports showcases an unparalleled variety of sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia.
Markets and Territories:
Afghanistan, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, India, Indonesia, Laos, Macau (English language rights only), Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Caledonia (English language rights only), Pakistan, Papua New Guinea, Singapore, Sri Lanka, Thailand, Vietnam
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to viewers via its encrypted pay and free-to-air services.
ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe 24 hours a day to a cumulative reach of more than 310 million viewers in Asia. ESPN STAR Sports has 17 networks covering 24 countries, each localised to deliver differentiated world-class premier sports programming to Asian viewers. This includes ESPN Asia, ESPN China, ESPN Hong Kong, ESPN India, ESPN Malaysia, ESPN Philippines, ESPN Singapore, ESPN Taiwan, MBC-ESPN (Korea), STAR Sports Asia, STAR Sports Hong Kong, STAR Sports India, STAR Sports Malaysia, STAR Sports Singapore, STAR Sports Southeast Asia, STAR Sports Taiwan, and STAR Cricket.
On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia. ESPN STAR Sports aims to reach consumers at any time, any place and through all new media platforms, both internet and mobile. The multi-lingual, online platforms, espnstar.com, espnstar.com.cn and espnstar.com.tw and footballcrazy.tv interact with millions of users providing them with in-depth sports news, results and competitions.
Developed for the sports fan that is constantly on the move, mobileESPN and STAR Sports Mobile delivers differentiated mobile content targeted at its various audiences. mobileESPN enables the serious sports fan to follow their favourite sports more closely than ever before with a combination of specially produced video news clips, in-depth news coverage and analysis. STAR Sports Mobile aims to provide interactive and entertaining opportunities to engage with sports, delivering exclusive video excerpts from leading football clubs Arsenal and Liverpool as well as highlights from STAR Sports original programmes covering opinions, instructional tips and the latest online game reviews.
For more information, please contact:
Tom Van Blarcom / Ruthaiwan Tanwongwan
Total Quality PR (Thailand) Co., Ltd.,
Tel: +66 (0) 2260 5820
Email:
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