David Beckham to Unveil New Emporio Armani Underwear Advertising Campaign

DOWNLOADABLE BROADCAST VIDEO AND STILLS AT: www.dogmatic.com/MNR/DBeckhamEAUnderwearFW08

David Beckham will officially unveil the new Emporio Armani Underwear advertising campaign for Autumn/Winter 2008-09 on June 18th, 2008 with a giant mural at Macy's in San Francisco.

The advertising campaign was shot on Malibu beach in California, once again by renowned fashion photographers Mert Alas and Marcus Piggott, and will appear in sport, fashion and lifestyle magazines and on signature billboards in major cities including New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The Autumn/Winter 2008/09 fashion line for men features stretch cottons and branded elastic with details like lurex stitching, tape inserts and contrast ribbons with metallic threads. The colour palette includes natural marls, new this season, with touches of silver in the seams or elastic and fluorescent details in micro fibre. Prices range from 18.50 EUR and upwards.

The new Emporio Armani Underwear advertising campaign will be featured on http://www.emporioarmani.com from June 23rd.

B-ROLL: *Event highlights *Autumn/Winter 2008-09 print stills

*Macy's San Francisco exteriors and interiors *Beckham meet & greet, autograph signing *Beckham & exec soundbites

**Video and Photos Available for Download at

http://www.dogmatic.com/MNR/DBeckhamEAUnderwearFW08

CONTACT: Elana Gichon, 310.450.3884, [email protected]

SOURCE: Emporio Armani

Web site: http://www.emporioarmani.com

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