Nokia reinforces its leadership in the world of convergence communications by rolling out the new Convergence Assistant Hunt by Nokia Nseries campaign. Nokia highlights the strategy to enjoy multi-functional experiences that are applicable to daily living using unique multi-functional features of the Nokia Nseries. The company remains committed to broadening the success of its convergence communications line after winning the No 1 position with more than 60 million converged devices sold in 2008.
Miss Nontawan Sindhvananda, Senior Manager, Product and Planning, Nokia (Thailand) Ltd said,
“As the market leader in convergence communications, we appreciate the use of Nseries features that benefit people’s daily lifestyles. We have announced the innovative Convergence Assistant Hunt by Nokia Nseries to deliver the convergence experience in fun and attractive style that will stimulate usage of multi-function features and help Nokia maintain its leadership in the convergence segment. In 2008, Nokia sold more than 60 million converged devices. Nokia shipped over 36 million Nokia Nseries and approximately 10 million Nokia Eseries. Nokia is also the world’s largest manufacturer of digital cameras, GPS-enabled devices, Music Players and computers.”
“The innovative campaign is exclusively designed to respond to convergence lifestyles,” concluded Ms Nontawan. With approximately one billion Nokia device users worldwide, we believe we have more consumer insights than any other company in the world. We have studied over 64,000 consumers across more than 20 markets and we found that Nokia Nseries users make phone calls with only 12% of the time they use their devices – 88% is spent listening to music, taking and uploading photos, web browsing, emailing, messaging, etc.
Convergence Assistant Hunt by Nokia Nseries will bring you into the exciting world of convergence with superstar Ray McDonald as the convergence lifestyle ambassador. You will be assigned to handle daily assignments for Ray via virtual online games, taking advantage of numerous unique features of Nokia mobile phones and Ovi service. Activities will include invasion of Ray’s house guided by the navigator, using Nokia Maps to look for important destinations or short cuts, data syncronization via the Ovi Sync program and photo sharing via the OviShare channel. You will also be asked to look after Ray’s most naughty nephew who is a great N-gage player .
You can enjoy diverse activities as part of the Convergence Assistant Hunt by Nokia Nseries program at www.nokia.co.th/convergencehunt from today until June 15, 2009. The top three winners will be Ray’s assistants and receive a free Nokia N96, Nokia N85 and Nokia N79 respectively.
From today until late-June 2009, Nokia will be on tour to hold roadshows to hunt for qualified convergence assistants and offer fun activities with prizes at all Nokia booths in Bangkok, Chiang Mai, Nakhon Ratchasima and Khon Kaen. In addition, Nokia is offering a special promotion from 1 April to 15 June 2009 for those who buy a Nokia N85 or Nokia 79 at J Mart, Blisstel, Telemax, TG and Power Buy, they will receive 0% interest for 6 month installments if they pay by Citibank credit card and receive free 500 THB petrol voucher. For those who buy at Telewiz, TWZ, Dtac (Bangkok and Greater Bangkok only) and IEC, they will receive a free 500 THB petrol voucher.
More information about Convergence Assistant Hunt by Nokia Nseries is available at www.nokia.co.th/convergencehunt or by calling Nokia Care Line 02-2552111.
About Nokia
Nokia is the world’s number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. We make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. We also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.
For more information, please see www.nokia.com/press
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