Bon Marche Celebrating 10th Anniversary with Strategic Re-branding

Newly Dubbed “Bon March? Market Park” Promises A Pleasurable Experience at Bon Premium fresh market Bon Marche is celebrating its 10th anniversary with a strategic re-branding plan in order to meet the changing needs of today’s customers. Newly dubbed as “Bon March? Market Park” that offers a new concept “Sabai Sabai Style Bon” – in Thai or feel good at Bon. It promises to offer greater comfort and convenience, and with more varieties of products and services for everyone from more than 400 outlets. Despite the re-branding, the market operator has still pledged to continue its vision that Bon March? is always a good place providing to community with promising business opportunities. Mr. Pridi Osothsongkroh, Senior Consultant and Special Event Advisor of Bon March?, says: “Bon March? officially opened in 1999. Throughout the 10 years the market has adapted and improved its operations, services and offers in response to changing needs and lifestyles of its discerning customers. As a result, the name of Bon March? has been increasingly known and talked about, thanks to its outstanding features and high operational standards when compared with traditional fresh markets and shopping malls. These include the selection criteria for tenants, product quality, comfort convenience, and environmental management for instance. Moreover, a variety of activities within an impressive, casual environment ensures customers of a unique experience.” Bon Marche offers a total utility space of 28,000 square meters, with 8,500 square meters allocated for leasing to more than 400 vendors. About 25% of the tenants are here since the beginning. Currently, There are 177 staffs who serves 3,000- 5,000 customers per day. “The long standing success has encouraged us to improve and maintain the high standard. This change will enable us to keep pace with today’s evolving lifestyles, while the new positioning will reinforce Bon March? uniqueness,” said Pridi. “To complement the new positioning as Bon March? Market Park, we have recently launched a new logo with bright blue color reflecting six outstanding characteristics of the market including Lively, Classy, Quality, Warm, Variety and Modern. All of these personalities are integrated within the concept Sabai Sabai Style Bon – in Thai or feel good at Bon.” In addition to the change, in staff uniform also using bright blue to be perfectly matched with the new concept, the project has completed many physical improvements to make it a better place for everyone. There are two zones: the Market Zone features more than 150 famous food and beverage vendors coupled with bakery and coffee shops; and the Plaza Zone features almost everything the customers need, from jewelry shops, banks, tour agents, mobile phone shops, repair services, to clothes and accessories, gift shops and home d?cor. The Plaza also offers educational services, beauty, Thai massage and fitness center. It also has a dedicated section offering a variety of horoscope services like Thai astrology, taro and feng shui by certified professionals. Bon Mache also locates shops run under Royal Initiated Projects and Royal Patronage including Sai Jai Thai, Phu Fah and Doi Tung. The traffic within the market has also been improved and now has a parking building of 250 vehicles which add up to total 500 parking space. “Apart from quality products and service with more comfort and convenience, Bon March? also stresses the effort to creating a better society where people can live happily together. We believe this can be achieved through a series of social spirited activities joined by tenants and customers such as Buddhist Club. Performing on weekend to make it a more pleasurable place includes dances, music and shows managed by educational institutes within the market,” said Pridi. We expect Bon March? to be a good place for everyone. It should carry the Thai simple living tradition and friendliness, and provide families with a shady, relaxing space for socializing and hang-out. Moreover, it will continue to be a promising retail space filled with opportunities for the underprivileged and retired individuals who seek to be of great value to themselves and the Thai society.” Bon Marche opens daily from 6.00 am - 7.00 pm. Restaurants opens until 10.00 pm. About Bon Marche Bon March? is a French word that means good market or good deal. It is situated on a 16-rai plot of land. The project started in 1997 with the main objective to provide unemployed, underprivileged and retired individuals, who were seeking ways to fight the economic recession, with career opportunities. Bon Marche believes “Fresh market represents the Thai way of living. It supplies foods and goods essential for living, for people of every social status. Today’s good markets should be up to recognized standards, one stop service and response to consumers’ needs.” Bon Marche opened for operation on 1 July 1999. With 134 selected tenants at the start, the market initially supplied vegetables, fruits, groceries, confectioneries, fresh items and ready-to-eat foods. Receiving huge customer response, it has been growing rapidly over the years with double demand for vending space. The market later decided to add Plaza Zone in 2000 to accommodate the growing numbers of tenants. More and more product and service varieties such as jewelries, clothes and household goods have also been added since in response to customer increasing requirements. Today, Bon March? has become a market of choice for everyone. For more information, please contact: BrandComm Consultants Co., Ltd. Ms. Pailin Buranamittranond / Ms. Saovarin Thongthad Tel. 02 642 9620 Fax. 02 642 9688

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