ReadyPlanet officially appointed as Google's First AdWords Authorised Reseller in Thailand

SMEs get expert service and support to use search engine marketing to grow their business Thousands of SMEs in Thailand are already using search engine marketing to find new customers and grow their business through the Internet. As the first authorised reseller for Google AdWords in Thailand, ReadyPlanet will be able to help even more SMEs to benefit from search engine marketing during these tough economic times. Grand Planet Enterprise is the company who operates ReadyPlanet.com which is the largest DIY website provider in Thailand. ReadyPlanet will provide comprehensive search engine marketing strategy and planning; create and manage Google AdWords campaigns; and provide campaign performance analysis and email/phone support. Another key responsibility for ReadyPlanet is to educate the SME sector on the benefits of search engine marketing and how they can turn their websites into cost-effective sales channels. Interested SMEs can find more information about ReadyPlanet’s AdWords reseller services at http://sem.readyplanet.com. SMEs are the foundation of the Thai economy, but they are having a difficult time during the economic downturn with limited resources to market their products and services in Thailand and around the world. There are over 850,000 SMEs in Thailand accounting for over 85% of all businesses in the country, but only 100,000 local SMEs have a website. With 14 million Thai Internet users searching for products and services every day on www.google.co.th, Google’s search engine is a great source of new sales leads within Thailand. And through Google’s Content Network, Thai businesses can reach over 1 billion Internet users worldwide. “Now we are giving local SMEs a choice to use search engine marketing to grow their business – they can set up and manage their own Google AdWords campaigns or else hire ReadyPlanet if they don’t have the time, resources or expertise to do it on their own,” said Mr. Charif El-Ansari, Head of Online and Reseller Sales, Google Southeast Asia. “We chose ReadyPlanet as our first authorised reseller in Thailand because of their proven ability and professional service to provide a complete solution, from efficient website development to high-performing search engine marketing campaigns to high-quality customer support.” “We are an expert on the local market as we have thousands of existing relationships with SMEs in Thailand and now we can grow our relationships as a trusted advisor to help SMEs cost-effectively find new customers through search engine marketing,” said Songyot Kanthamanon, CEO, Grand Planet Enterprise Co., Ltd. “We receive extensive training and support from Google as the first AdWords Authorized Reseller in Thailand, while we can also leverage the resources of our parent company with over 50 staff and a 24x7 call center to service SMEs across the nation with excellence and integrity.” Many benefits for SMEs to work with Google AdWords Authorised Resellers Google AdWords Authorised Resellers like ReadyPlanet can provide the following professional services and resources for their SME customers: - In-depth AdWords knowledge – introduce customers to the many aspects of AdWords and provide information on how to get started with their search engine marketing campaigns. - Account setup – provide necessary account setup and activation services to help customers begin using AdWords to find new customers. - Campaign management – monitor and optimise customer's AdWords campaign performance through the careful selection of keywords, active management of maximum bids and other metrics, and the creation of locally targeted campaigns. - Customer support – provide high-quality customer support via telephone and e-mail. - Detailed reporting – provide detailed reporting from Google on customer's account performance. - Simplified billing and payment – accept payments directly from customers and provide invoicing and receipts for all AdWords expenditures. Sena Development, a well known and successful real estate company, has been using Google AdWords for 12 months with close supports from ReadyPlanet i.e. holistic campaign management to budget optimization. “We realized that numbers of quality prospect customer leads have increased up to 60 to 70 per cent after using Google AdWords which is an exceptional for real estate development business that the customers always do extensive researches. In addition, there are more customers visiting the company’s booth in a trade fair as a consequence to information searched from Google Search. As the behaviors of our customers are changing, there is a tendency that the customers are searching for information to a sufficient level prior to visit the site. This is where online marketing tool is playing important roles,” said Dr. Kessara Thanyalakpark, Executive Director, Sena Development Plc. “Google AdWords is our primary online advertising tool that it is very easy to manage and very cost effective that we can get accurate analysis from the tool. Datapro Computer Systems is Thailand’s leading IT solutions and professional services provider to enterprise businesses in across all industries. “Since our focuses are in niche mid to large enterprise customer, we decided to switch to SEM campaign to get straight to the point customers. From day one we started the campaign with Google AdWords, Ready Planet has been really helpful that they give us full support with in-depth and genuine business consultation i.e. keywords, keywords bidding, as well as on demand adjustment”, said Khun Chantiwa Suwanwitwaj, Marketing Managing Director, Marketing & Corporate Communications (MCC), Datapro Computer Systems Co., Ltd. “After using Google AdWords for more than 2 years, there are more target visitors, who may convert to be customers, approximately 700-900 per month reach to Datapro website. From the ad, it generates many customers who request details of information for company services, as a result of learning information from the company website. Google AdWords is our exclusive Online SEM tool because it gives us ability and agility to reach target customers cost-effectively, fast and directly. Google AdWords is a cost-effective, measurable way for SMEs to find new customers Google AdWords is a highly relevant, cost-effective, measurable and flexible program that enables businesses to attract highly qualified sales leads to their website from Thailand and all over the world. Businesses place ads against users’ search queries on Google search and on Google partner sites across the web. On Google search, AdWords are the brief, 4 line text ads that show up as “Sponsored Links” at the top or right side of the results page when you conduct a Google search. Businesses choose the keywords they want their ads to appear next to, can choose what country or region to target, and only pay if a user clicks on their ad. Prices are determined through a keyword auction and can range from a few baht to a few hundred baht, depending on the keyword. More information on Google AdWords can be found at www.google.co.th/adwords. About Grand Planet Enterprise Co., Ltd. Grand Planet Enterprise, the first ready-made website provider in Thailand, founded in 2000 thru online site www.ReadyPlanet.com has been committed to providing Do-it-yourself website service that everyone can simply create their own website with affordable cost. Currently Grand Planet Enterprise has several thousands clients; government agencies and businesses, specifically small and medium enterprises (SME) include international market, English and Chinese language customers. To support the various demand of customers, the company has established 24x7 call center and provided total solutions include domain-name registration, ready-made website, e-commerce web platform, web hosting, E-marketing training and search engine marketing service. For more information, visit http://www.readyplanet.com. About Google Inc. Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising programme provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit http://www.google.co.th. For more information please contact: Grand Planet Enterprise Songyot Kanthamanon Tel: 086-888-6632 Email: [email protected] PC & Associates Consulting Suchai Chalermtanasak Tel: 0 2971 3711 Email: [email protected] Click for photo release at www.thaipr.net

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