Nokia named the “Most Trusted and Recommended Brand” in Thailand

New consumer research released recently by Millward Brown reveals that Nokia is the top performing brand in Thailand based on "trust" and "recommendation". The study was conducted in partnership with The Futures Company and introduces "TrustR," (Trust and Recommendation) a new metric for understanding and strengthening the bond between consumers and brands. TrustR is calculated by looking at consumer responses to the questions "how trustworthy is this brand?" and "would you recommend this brand?" The scores are indexed and combined to reach a TrustR score. The average score is 100, and anything over 105 is considered "good." Nokia ranked the number one of the top ten Most Trusted and Recommended Brands in Thailand with the highest score of 124. Across the 22 countries studied, the number one TrustR brand in each was nearly seven times more likely to be purchased and had a brand-consumer bond 10 times greater than average. For more information about the survey, please visit www.millwardbrown.com About Nokia Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks. Media Enquiries: UK Communications 02-285-6631 Supaporn Jiraporn Boonnark, Nokia (Thailand) Ltd. 02-673-8949 Click for photo release at www.thaipr.net

• ข่าวMillward Brown
• ข่าวo:eco
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